Marketing

The Value of Having a Chief Experience Officer (CXO) - Julie Roehm

Discover the benefits of having a Chief Experience Officer (CXO) with insights from industry expert Julie Roehm. Learn how a CXO can boost business success.

Achieving TOMA in Everyday Life

Achieving top of mind awareness is not just for marketers - it's a strategy to set yourself up for chance to look favorably upon you.

How to Overcome Your Fears of Being Liked at Work and Embrace Self-Promotion

As a woman, I have often struggled with the desire to promote my work and market myself with the desire to be “liked,” and more importantly, to be recognized and rewarded for the quality of my work.

Why Conscious Capitalism Is The Future

When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help pro

What Does Holistic Marketing Mean And Why Should You Care

When I first started working in marketing a decade ago, I was quickly thrown into the standard cookie-cutter ways that had been laid out in most business school textbooks. What always bothered me about the traditional marketing process was that it looked good on paper, but the more you began to execute, the more this process drives a wedge between the company and the customer. The customer becomes a number without much consideration to who they actually are and how they feel in relation to the b

I'm A 16-Year-Old CEO: Here's How Social Media Built My Company

I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.

The Kim K Effect: Using Vulnerability To Influence The Masses

Love her or hate her, there's no denying that Kim Kardashian is a force to be reckoned with. From Paris Hilton's paparazzi partner to a global icon, Kardashian has redefined the term "celebrity" and profited off it--in a major way. But what is the secret sauce behind her fame? What makes her resonate so widely and so deeply?

How I Went From Shy Immigrant to Co-Founder of OPI, the World's #1 Nail Brand

From Suzi Weiss-Fischmann, author of I'm Not Really a Waitress and co-founder of #1 global professional nail brans

Is The Influencer Marketing Bubble About To Pop?

Your Opinion Doesn’t Matter

How PR Went From A Luxury To A Necessity In A Digital Age

Fact or Fiction: The Art of Feminist Marketing