by Amy Corcoran · 28 May 2019 · 14 min read
Love her or hate her, there's no denying that Kim Kardashian is a force to be reckoned with. From Paris Hilton's paparazzi partner to a global icon, Kardashian has redefined the term "celebrity" and profited off it--in a major way. But what is the secret sauce behind her fame? What makes her resonate so widely and so deeply?
As the media's outreach has expanded over the years with the rise of technology and social media platforms, representation has become a more prominent and debated issue among the public. Media outlets and platforms that primarily use images to engage with their audience, have an enormous responsibility in shaping how people perceive reality, as well as their roles within it.
Some outfits will forever remain ingrained in our subconscious long after we remove the clothes from our bodies. These articles of clothing often remind us of pivotal memories, from the first day of middle school to our senior prom. If you are fortunate, your garment will never carry traumatic memories, but for those who are victims of rape escaping these memories is almost impossible.
A few months after I left my corporate job as the Head of Merchandising for Old Navy Online, I walked into the Everlane concept store in preparation for an upcoming meeting at their corporate office. As I looked around trying to find an outfit, a feeling of alienation came over me. From the perky twenty-something sales associate that looked at me askance when I walked in, to the array of androgynous, box-llooking, nondescript apparel, it was clear that I didn't belong. I finally landed on a streamlined navy dress that was seemingly appropriate for my meeting — a nothing special, medium quality, basic dress that felt like a millennial uniform. I never wore that dress again.
When I was growing up, there was a local furniture store that my family and I would go to. We would walk in, and one of two things would happen. First, we would be ignored and not acknowledged or helped. White families came in after us and were immediately greeted with big wide smiles. They were offered sparkling water and ushered to see the latest living room set. Or second, we would still not be greeted and would be followed around at a distance, as my younger brother and I sat on couches and explored furniture sets. I distinctly remember a white associate with a fierce brown ponytail wrinkling her nose at us, asking us to keep our hands off the couches. Meanwhile, little white children jumped on a myriad of mattresses, squealing loudly and proudly in the other section.