by Charlotte Chipperfield · 01 Jul 2020 · 5 min read
From Suzi Weiss-Fischmann, author of I'm Not Really a Waitress and co-founder of #1 global professional nail brans
A decade ago when I graduated and was about to foray into the professional world, I was very clear on the end goal: social impact. Having grown up around the globe and been exposed to the circumstances of the developing world, I was always very aware of "the bottom billion."
Growing up, I always wanted to work in a profession where I could help people. My dedication to health, wellness, and helping others was instilled in me through my grandmother, who my family refers to as Grandma Clover. Hearing the stories of how Grandma Clover was always around to provide a helping hand to those in need made me realize my own passion for helping those experiencing sickness and pain. This is how I began my journey to become a Cardiovascular Intensive Care Unit nurse.
I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.
I was heading down a dead-end path to nowhere. One night in February of 2019, I came home from my posh bowling birthday bash to depleted funds and depleted ambition. Drained by the idea that after all these years of living on this earth, not only was I not happy, but I also didn't seem to be moving or growing in the direction I'd always envisioned for myself. Since I was always raised to make a difference and not put limitations on myself, why had I succumbed to my circumstances? Why was I leveraging my time with men for money? Was I only here on earth to be a sex fantasy prop that any man could pick up and put down at will?
When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help professionals and entrepreneurs alike thrive?
From Facebook ad boycotts, alignment with #BlackLivesMatter, to ditching names like Aunt Jemima: social activism is the latest must-have for brands. But should you jump on the bandwagon? And how do you make the shift without getting labeled as inauthentic, especially if your brand has never talked about these issues before?
For business owners and entrepreneurs, the overarching aim is always to improve on what you’ve built. While owning a successful and profitable company is an achievement in itself, nurturing that enterprise to become even bigger and better is an end you should never stop pursuing.