With at least 1.4 billion users, Instagram is one of the world's most famous social media platforms. In fact, over 500 million Instagram users browse the app daily, making it a cornerstone of most brands' social presence.
That said, growing on Instagram can help you drive more organic traffic to your site, make more sales and even build a loyal and engaging audience that grows with your business. Here are some ways to build your presence and increase your Instagram followers. 

Create a business profile and optimize your description

Customize your Instagram profile to make it attractive. Tell your potential follower who you are and give them a good reason to follow you. Start by ensuring your username is recognizable and easily searchable. If your business name is already taken, keep it as part of your username to make people searching for your business more likely to come across you. 

Use relevant hashtags for your content

Adding more hashtags is the easiest way to introduce your content to a new audience. Your posts will rank higher for hashtag keywords as you gain IG followers and likes, giving you even more visibility.
Use hashtags specific to your brand or revenant to your target audience. If your hashtags are niche specific, you will boost your possibility of being found by a valuable audience, which can help increase your Instagram followers.

Publish great and timely content

Keeping on top of industry news, current events, and the modern world can help you boost interactions with your Instagram account. Stay updated on what is trending or up and coming and how you can leverage it on your account. Check out whether there is a new meme that is going viral and see how you can personalize it to fit your specialty or brand. If something has happened in the media that impacts your industry, write an article on your blog in your own words and promote it on your Instagram account.

Invest in sponsored posts and product reviews

Getting influencers within your industry to advertise your content can expose it to a wider audience. Find influencers with more than 20,000 subscribers who have their email addresses on their bios and are willing to collaborate with your brand. You could send influencers a copy of the product to review and post for unique products.

Incorporate Instagram reels

Reels are still the most effective ways to reach new audiences on Instagram. Unlike most of the Instagram experience, viewers in the reels' feed get fascinating content from the users they follow and those they don't, resulting in increased Instagram engagement. That means the reels you create can easily go far beyond your follower list, helping you to boost your visibility and grow your follower count. For positive results:
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Endnote

Understanding how to get more followers on Instagram can seem difficult, but you can certainly grow your following by applying the right strategies and techniques. Once you have passed 10,000 followers, continue using these strategies to keep growing your account up to 100,000 or even beyond one million. 

WRITTEN BY

Brand Voices