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With long sales cycles and an emphasis on demos, SaaS companies have always had to navigate the marketing sphere differently. However, as searches and website traffic maintain their prominence, many businesses have switched to online ad spending, including PPC advertising
It is essential for individuals to have strong financial literacy; however, women are disproportionately disadvantaged when it comes to this “know-how.” There are three key reasons why females are more likely to struggle with their finances as opposed to their male counterparts
Governments are looking for ways to empower and incentivize entrepreneurs and artists, who can subsequently revitalize national economies and drive higher levels of consumer spending. This article will discuss how you can fund a business venture or independent project without utilizing your own capital, or at least the money you currently have in your bank account.
The gender pay gap gets a lot more press than the wealth gap, but income inequality only tells part of the story. Wealth isn’t just money in the bank, it’s insurance against tough times, tuition to get a better education and a better job, savings to retire on, and a springboard into the middle class.