Social media and influencer marketing are two of the hottest buzzwords in marketing right now. An altogether new level of client attraction and retention may be possible via the use of social influencers, which are more than simply trendy marketing terms. Using the influencers to your advantage for the best online casinos may be your next big marketing success. Technology and the development of social media platforms have led to a shift in marketing patterns throughout time. A new trend in influencer marketing is taking on quickly in the online gaming sector.
By the time they begin posting gaming-related information, the majority of casino influencers have already developed a strong interest in the sector. Those that write for brick-and-mortar casinos are the majority, while those who evaluate online pokies are the minority. A tiny group of individuals with similar gambling interests begins to develop as a result of their content. There are numerous companies outside of top 10 online casinos that use social media influencers to promote their products, notably nightlife venues. It's a strategy to increase marketing exposure to a certain audience. As the practice spread to casinos, it was just a matter of time until it became widespread. We'll tell you whether or not influencers participate in online gambling, as well as which social media networks they most often use.
Influencers on YouTube may have a significant impact on a big number of people. Influencers are known to be offered hefty incentives by online casino operators to play and promote their products. Here are some of the biggest names in online casinos that you can find on YouTube.
More than 59,000 people subscribe to Albert's slot machines, and the channel serves as a source of up-to-date information on new online casino games. On Albert's YouTube channel, there are five games posted every week for his fans to watch, learn a few tips and have fun with!
A key player in YouTube casino marketing, Brian Christopher has over 50,000 followers and 29 million views. Even though he usually posts videos of himself playing pokies, Brian never fails to educate his audience on the dangers of excessive gambling, and for that alone, he gets a thumbs up. For anyone who wants to get in touch with him, he has an actual phone number that they may use to text him.
Lady Luck has a following of over 15,000 people who watch her play slot machine games in real-time on her live broadcast. She has a lot of clout in the gambling business, and many of her fans register at the sites she promotes. She not only has a good time spinning the slot machines live, but she also informs the audience on the most recent developments in the gaming industry and the newest bonuses.
Every day, Vegas Low Roller uploads a video of him or herself playing live online casino games and winning a few bucks along the way. More than 97k people subscribe to the channel, which features everything from slot machine and table game tips to winning wagers.
JKF instructs his devotees on how to wager sensibly and profit handsomely at gambling establishments. One of his most notable accomplishments is educating his audience on when to stop betting and pay out. Since its inception in May 2013, the channel has amassed a devoted following of 45k subscribers and 18 million views.
Twitter Casino Influencers
In the United States, Twitter is a popular forum for individuals to exchange their thoughts and views on a broad range of issues. When it comes to hot-button issues, you may want to think twice.
Big Cat, the 29-year-Twitter old's account has more than 1.9 million followers. He's a great way for casinos to get new customers by promoting their numerous pokies, games, and promos. As a proponent of responsible gambling, Vanesa has amassed an impressive fan base of 92.2k people on social media. One of the most well-known and accomplished poker players in the world, she is the only woman to ever rank first in the worldwide poker index.
Sports gambler Payne offers advice on how to make money in the gambling business. Over the course of the last three years, he has grown his Twitter following to over 38,000 people.
Casino Marketing On Social Media
Influencer marketing is becoming more and more popular every day, but what exactly is it, and why is it so hot right now?
A good definition of influencer marketing is the utilization of sponsored content which is created by influencers. To get the word-of-mouth impact that can't be replicated by traditional media like TV, radio, and banner advertisements, companies are utilizing influencer marketing. Advertisers are increasingly turning to sponsored content to bypass AdBlockers, which now account for almost 27% of all internet users. "Nielsen's Global Trust in Advertising Study finds that 92 percent of consumers trust suggestions from others, including individuals they don't know, above sponsored material," according to the survey. Because of this, it is no wonder that social media influencer marketing is on the increase. User-generated content, product education, purchase choices, and SEO authority are all forms of assistance provided by influential users. Modern consumers are looking for businesses that have been recommended by individuals they trust in a constantly changing world.
Since the dawn of time, casinos have been an integral part of the American way of life. It will be fascinating to observe how casinos adjust to attract new Millennial clients when baby boomers (Ages 52-70) age out of the company and are replaced by younger generations.
Email and Facebook freebies and promos have been the most effective and popular online casino marketing tactics for keeping in touch.
Gaming companies are always searching for methods to provide more tempting rewards, whether it's free rooms or tier points that can be redeemed for other perks like free slot play or a meal, and reward programs have gotten more competitive. All of these tactics are well-known and show to be profitable for the casino.
However, is this the best strategy for online casinos to attract Millennials and stay ahead of the competition?
Most Millennials don't like the Facebook pages of the businesses they frequent on the weekends.
It begs the question, therefore, why do casinos run promotions only via email and only use a small portion of the social media outreach available to them?
An abundance of high-quality influencers can develop authentic content to target a specific demographic and get a bigger number of impressions for your brand.
Millennials are more likely to spend their money on food, entertainment, and non-gambling services, whereas Boomers and Generation Xers are more likely to spend their money on gaming.
In the near future, influencer marketing might be a significant option for casinos.
Only 66% of Gen Xers and 44% of Baby Boomers use social media to post tweets, Instagrams, Snapchats, and Facebook updates, compared to 84% of Millennials.
Marketing with influencers makes sense from a financial point of view. It's possible to get data that show how many individuals were reached, how much money was spent per thousand impressions, and which age and gender groups were specifically targeted with each advertising dollar. Combining loyalty/rewards program data also provides an additional advantage of being able to measure the engagement and return on investment (ROI).
My Millennial peers and I are famously swayed by the latest fashions set by our favorite celebrities. A high-profile individual like Steph Curry may have a huge impact on Millennials, a demographic that the casino industry wants to target. Under Armour's rise to the top three in basketball shoe sales after signing Curry highlights the effect of a high-profile person on Millennials.
Social media stars and micro-influencers are becoming more and more popular in influencer marketing, and they are being used to distribute branded content in a variety of ways. Non-celebrities who have a sizable social media following are known as "social media stars."
There are folks on YouTube who receive 2 million views on each video, or a blogger who gets 700,000 people reading their stuff every day. That's a social media celebrity. Private persons with between 250 and 5,000 followers are known as micro-influencers.
While some influencers may not have a large following, the people they do have are very engaged. As a result, micro influencer accounts have a lot of likes, shares, and comments. Friends and followers respect and value their opinions, so they may be open and honest in their exchanges with one another. Because of their active interaction with their followers, these two organizations may be even more successful than the more well-known ones.
The Role Of Influencer Strategy For Online Casinos
Take a look at the wide range of casino promotion strategies we use. Here's why influencer marketing should be at the top of your priority list.
Consider a person who has a large following on social media and is able to sway opinion. Most likely, you see a well-known person endorsing a new product, whether it's a diet or beauty regimen, or even sportswear. To reach their intended audience and turn them into paying customers, marketers are turning to influencers as a direct (and effective) method of communication. Influencer marketing, despite the fact that social media has revolutionized the way we consume information, is not a new concept. Since Wheaties began placing athletes on its cereal boxes, businesses have been using influencers to their advantage. The method by which endorsements are delivered has changed throughout time.
The rise of the blogger influencer began in the early 2000s. With the help of bloggers, Isle of Capri was able to highlight its activities in some of the most isolated places while also launching a new buffet. It became clear to Pala Casino Resort and Spa in 2017 that a new market needed to be approached with care. Influencers are used by destinations like Aqua Caliente to boost their visibility in a range of targeted markets. Many regional casinos have also experienced success, particularly now that they must show their properties to customers who prefer to return to their favorite casinos because of the economic downturn.
Celebrities and influencers have been sought after by marketers as social media has transformed our media consumption, and their personalities haven't been able to do so. Influencer marketing is a growing marketing channel. The sophistication of partnerships, implementation, and measurement has increased over the last several years.
The #ad and #sponsor hashtags are becoming more prominent on social media. Everything from basic endorsements to unboxing videos and instructions is being done by influencers on social media sites. Influencer marketing is expected to cost brands $15 billion by 2022.
Brian Christopher and the Slotty Sisters are putting the slot machine experience in the limelight, and they're attracting consumers from all walks of life.
How can we continue to promote our core Baby Boomer customers in the face of the rise of influencers?
A new breed of influencers, many of whom are in their 50s or older, is gaining traction on social media. More and more Baby Boomers are utilizing social media to stay abreast of current events. Getting their daily dose of culture isn't the only thing they're doing these days. Older influencers, on the other hand, are progressively establishing new areas of potential for advertising while Millennial influencers dominate the platforms. It's possible that Boomer social media users, who are more prone to look for a product after seeing it on social media, may be a gold mine.
It's no secret that Gen Xers are taking notice, and they frequently bring their (younger but legally capable of gambling) admirers to the casino to film with them.
In the past, we've spoken about the importance of word-of-mouth when it comes to consumer behavior and brand trust. Influencer marketing uses word-of-mouth and social proof to promote products and services. Consumers now prefer to rely on recommendations from friends, family, and individuals they like rather than relying on the word of corporations..
To find an influencer, you need to go beyond those who are already renowned or well-known in your target market, according to Hubspot Partnership Manager Carolyn Kim. Relationship-building between businesses and their customers is the goal.
According to Amelia Neate of Influencer Matchmaker, "Brands using a trustworthy influencer as a brand ambassador may boost consumer sales, communicate optimism about the business, and improve brand recognition. Paving the door for possible future partnerships between them and the company, influencers operate as the face of a brand, allowing them to grow and flourish throughout social media. Additionally, brand ambassadors help to humanize a business, making it look more approachable and accessible than a faceless corporation would. Protecting a brand's reputation and sharing only good and true experiences are other important functions of social media.
In the early days of influencer marketing, we can all agree that celebrities and brand names were the emphasis, but buyers can see straight through such tactics. Influencer collaborations work best when both parties have the same set of brand values, rather than one contributing to the other. It's no longer about getting a "like" on Facebook or Instagram. There are clear objectives and quantifiable key performance indicators (KPIs) associated with this method.
He is also the brains of Social Media Week, which he co-founded with Crowdcentric CEO Toby Daniels. "The age of the direct-to-consumer celebrity has been ushered in by digital media," he says. Influencers may be thought of as effective go-betweens for companies and their target audiences. Influencers are increasingly serving as a link between brands and the culture they serve.
In order to reach their target audiences, casino marketers have long depended on the big three: broadcasting, print media, and out-of-home advertising. We consume information in a variety of ways nowadays. We've witnessed a clear move to digital in the previous several years. Connecting on a personal and trusting level is the next stage.
These days, almost every marketing strategy relies on using influencers.
Take a look at the platforms that are becoming more popular. Influential YouTubers who often document their casino trips include Lady Di Slots and the aforementioned Slot Sisters and Brian Christopher. Christopher, a former actor who now devotes his time to slot machines, is one of the first influencers in the casino industry. Video of the YouTuber playing slot machines has been a regular occurrence on his channel, which he claims he started first. As of this writing, he has more than 273,000 followers to his YouTube channel, which he uses to educate others how to play pokies. Influencers, on the other hand, believe that other platforms, such as Instagram stories, will be important in the future. Despite the fact that it doesn't seem to be reaching our target demographic, TikTok may become a major channel in the near future. We used to think the same thing about Facebook. The TikTok user slot machine wins might be the next influence to consider.
Takeovers on social media may generate a lot of buzz and interest. An influencer taking over your social media accounts for a short period of time might help you get more followers if they announce it on their own channels. Additionally, this strategy has the potential to raise awareness of your company's brand.
Finally, and maybe the most straightforward is to give your influencers special deals. Measure your return on investment and create an audience at the same time.
This new terrain is rife with problems. Using influencers may have a significant effect on your business. However, although you may control what people say about your material, you can't always control what they post about other stuff. Logan Paul continues to be a case study in the self-destructive behavior of influencers. Paul, who has worked with some of the world's most well-known businesses, has come under criticism for his insensitive material. He continues to crawl out of a deep hole.
Following does not imply power. Let's be honest, here. We're not going to pay a Kardashian six or seven figures to post on our behalf once. As the idea of mega-influencers fades away, so does the definition of what constitutes an influencer. By looking at influencers with less followers, you may expand your most effective audience. Think of it this way: "You don't need more budgets, only better ones." Five-figure fees might be expected from a famous influencer.
Those in the lower echelons of the social media pyramid have a knack for it. They have developed a small but dedicated following that understands and enjoys the material they share, producing up to five times the engagement rate of mega-celebrity influencers. Working with micro and nano-influencers is becoming more popular due to the strong following and high level of engagement it provides for companies.
Is it more important to have one million followers and minimal interaction, or only a few thousand followers and a lot of engagement? Assume that every single one of those admirers was equivalent to a $400, but that they were diverting the majority of that money elsewhere. Identifying who the influencer's audience is and whether or not they are the target audience is critical.
Strong execution, like any solid marketing program based on a general plan, may be incredibly powerful in marketing. A growing number of companies are turning to influencer marketing as a means of promoting their products or services. Sixty-five percent of companies intended to boost their spending for influencer marketing in 2020, according to early 2020 projections. Influencer marketing is here to stay and should be a component of any casino marketing strategy since the sector is expected to be worth up to $10 billion this year.
WRITTEN BYSiarra K