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The Ladies Behind the White House is a lighthearted examination of the female figures (First Ladies) who stand behind this nation’s historically male presidents aimed at those who aren’t as enmeshed in the world of politics, with a conclusion that touches on the importance of voting. An excerpt: “So to sum up: if you’re like me and maybe aren’t as politically savvy as others, but certain issues are still important to you, don’t just think about the two men on the ballot. Think about the women behind the men. Think about all the great things that they are doing, have done and will do. Think about Jill. Think about Melania. All I can say here is just think about Melania. When all this is said and done, I’d like to invite her over after her divorce for some wine and a good relief-cry. I’ll offer her some mac n cheese and maybe I can show off my one pair of (3 seasons old) Christian Louboutins to her. I think she’d like that. It’d cheer her up knowing she at least got some good swag from her White House visit. So, as Americans – do your duty (in heels or sneaks). Whether you go out or mail it in, go vote! #shoepower”
Hint: It involves literally giving away products for free. A few weeks ago, my team and I were floored to find out that 53% of non-voters in the last election were women. We’re talking jaws on the ground floored. This means the majority of people who choose to forgo their right to vote are women—the same group who spent decades trying to get the right to vote.