Today, many people are learning more about blockchain because of its efficiency in the market. Blockchain technology is secure, transparent, and enables anonymity which every trader desires. Driving your target audience and customers to visit your website can prove hectic, especially if your company is the new boy on the block. Research by Cambridge Business School shows that by 2023, over 101 million crypto-users will exist worldwide.
Since blockchain and cryptocurrency markets are highly competitive today, Search Engine Optimization (SEO) tools are crucial for these websites. Similarly, SEO enhances the ranking of keywords on search engines thereby improving the performance of your web page. For your website to start selling itself off and raise your sales and revenue, you need to increase its organic traffic through optimization. For more details on cryptoseo.io, read on.

What is Organic Traffic?

When visitors find their way into your website because of free search research that is not generated by paid ads, then they are referred to as organic traffic. The visits can happen through search engines like Google, Yahoo, or Bing. Unlike paid traffic, you can enjoy numerous benefits on your website such as higher customer trust, increased leads, and enhanced brand loyalty.
For a blockchain website, high organic traffic will boost your business to another level. Therefore, it is crucial to produce high-quality content that complies with SEO principles for your links to rank at the top of search engines.

Organic Vs Direct Traffic

Direct traffic involves searches that happen when people visit your website through another source like social media posts or a blog post. The traffic can happen if a visitor manually enters your URL into their browser and normally search engines cannot match the source of the visits. Sometimes the visits come from HTTP sites or because the audience has bookmarked your website. 

Fastest Ways to Increase Organic Traffic on your Blockchain Web

Only with a well-executed plan can you achieve driving organic traffic to your website. The following strategies will help you convert your audience into customers on your blockchain website. Check them out.

Optimize your content for your audience

Remember you are in the market to sell yourself. If the content isn’t good enough, then your blockchain website won’t get any organic audience. You must aim to optimize your crypto content for your readers before you think of earning links on the search engines. Get a great writer to create high-quality SEO content relevant to your niche that will catch the eyes of the blockchain target audience.

Include proper internal and external links

Backlinks are a sure way to increase your blockchain website’s visibility. If you want to enhance your web’s command, you have to research the source of other companies’ high-quality backlinks and determine top influencers on blockchain to assist in sharing your content. Again, this only produces results if your content appeals to the blockchain audience and is engaging. Link both old, new, and guest posts to boost your blockchain site’s search engine optimization.

Research for relevant keywords

Conduct keyword research relevant to the blockchain’s niche using keyword research tools like Keyword Explorer, Keyword Tool, and Ahrefs Keywords Explorer. Keywords help to enable you to channel your search to your audience's needs, thus, providing them with what they are looking for in Google and Bing. When you insert long-tail keywords in your blockchain content, you increase organic traffic to your web page, and who doesn’t want more customers visiting their page?

Leverage your blockchain website’s load speed

Another emphasis is to optimize your site’s speed. A page that takes centuries to load content only drives the visitors away. Keep in mind that people don’t like waiting for too long for a page to load and it also increases bounce rates, which can prove bad for your ranking on SERPs. 
Research shows that most internet users want a website to load in 3 seconds. Ensure it opens fast to keep customers and encourage them to make a purchase all the while keeping your blockchain website’s SEO standing out.

Manage and leverage social media

The presence of social media is highly essential in blockchain technology. Statistics show that 3.96 billion people are active on social media. The platforms will help your blockchain company hook users through blogging and sharing content, thus channeling in more customers. Leverage social media with your website to drive organic traffic and bring new leads on board. 
Similarly, social media platforms help potential customers engage with your business and get to know and understand your brand. Social media links help raise your blockchain SEO.

Include title tags and meta descriptions

Just like any other business web page, blockchain technology also requires the owners to add meta descriptions and title tags to boost the organic traffic. Remember to follow the right procedures for developing great meta tags to improve SEO. Also consider page titles, SEO images, URLs, and the length of your content.

Ensure your site is mobile-friendly

People operate on mobile devices most times of the day, and it applies to crypto traders. Research shows that 51% of internet consumers use their phones to browse through websites. In this regard, the devices drive more online organic traffic. Designing your website in such a way that it is responsive on mobile screens will make your page stand out. 

Conclusion

Blockchain technology can enhance your conversion rates and increase your visibility in the midst of your competitors. When you optimize the search engines of your site, you will get long-term visitors frequenting your webpage. Follow these seven key methods to increase the popularity of your company today for more sales.

WRITTEN BY

Siarra K