by Shonda Scott · 14 Aug 2020 · 4 min read
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
On Wednesday August 2nd 2017 I had one of the most significant experiences in my entrepreneurial journey. I was seated next to some of the most successful businessmen in America. To my left was Mr. Warren Buffett, Chairman and CEO of Berkshire Hathaway, a few seats away was Michael Bloomberg, former Mayor of New York, to my right was Dr. Michael Porter, esteemed professor at Harvard Business School and across the room was Lloyd Blankfein, CEO of Goldman Sachs. I had to pinch myself, because this was beyond my wildest dreams. How did I go from whipping up shea butter lotions and potions in my kitchen for my eczema prone children, to sitting in a room with people whose net worth exceeds that of small countries?
I have built my business to gross over $300,000 per year, each year earning more than the last. I travel the world with my husband, who is in the same line of work, and we try to bring the kids along on the trips, as often as we can.
At the start of 2014, my husband and I took a leap of faith. Like millions of other innovative and hard-working Americans, we made the decision to start a business. And like our fellow entrepreneurs, we had hopes and dreams – but no clue as to what the future held.
Thirty years on Wall Street has taught me a few things about being a woman in the business world that I'd like to share with the next generation of multicultural women who want to start and scale a business. In the early days of my career, I had my own personal missteps amidst numerous victories.
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.