by Carla Harris · 02 Jun 2020 · 7 min read
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
I have built my business to gross over $300,000 per year, each year earning more than the last. I travel the world with my husband, who is in the same line of work, and we try to bring the kids along on the trips, as often as we can.
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
I decided from the beginning that I would keep my secret hidden from my family and the public. At times I felt as if I lived a double life like I was a secret agent. My family had no idea I was in the cannabis industry.