Maximize your marketing strategy
Encourage customer loyalty
Network to create and encourage opportunities
WRITTEN BYClara Rose
by Clara Rose · 12 Oct 2020 · 3 min read
WRITTEN BYClara Rose
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
At the start of 2014, my husband and I took a leap of faith. Like millions of other innovative and hard-working Americans, we made the decision to start a business. And like our fellow entrepreneurs, we had hopes and dreams – but no clue as to what the future held.
Thirty years on Wall Street has taught me a few things about being a woman in the business world that I'd like to share with the next generation of multicultural women who want to start and scale a business. In the early days of my career, I had my own personal missteps amidst numerous victories.
In 1998, Miri Torres was 16 years old. Instead of experiencing the normal life of a teenager – going to parties and hanging out with friends, she was diagnosed with stage 4B Hodgkins Lymphoma disease and spent most of her time surrounded by the walls
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
I have a confession: I've never really enjoyed working for other people. Why? Well, for starters, I'm selfish. If there's a final bite of shared dessert on the plate, I'll eat it. If I go even one day without hitting the gym, I'm resentful. Once the coffee is made, I pour myself a cup of coffee before I offer it to my husband. I hoard time the way others hoard possessions. I'm selfish with my thoughts. I like to be alone. Sometimes, I stick my daughter in front of a cartoon just so I can hear myself think.