If you want to work in real estate, then you will need to overcome a few obstacles and also be willing to keep learning and improving after you have got your foothold in the industry.
To give you the edge and set you on the path towards a long and fruitful career, here are some of the most important and impactful resources to leverage.
Find your feet faster with books about real estate
Whether you are studying for real estate exams or trying to improve your sales techniques once you are fully licensed, you can turn to books written by industry experts to give you the guidance you need.
This list of best books for real estate professionals is a great place to start, as it covers everything from books that will steward you through your first year on the job to books that will let you brush up your abilities even if you are already a veteran.
Sign up for digital platforms
There are a huge number of online resources available to real estate professionals, so the sooner you sign up to them, the sooner you can start exploiting them for your own benefit.
For example, Zillow has a service tailored specifically to the needs of agents, covering everything from scripts to help with lead generation and conversion to training schemes and more besides.
You should also start to think about how you can make use of digital platforms not just for your own purposes, but also in order to benefit the clients you serve. Passing on info that will help out first time buyers and allow them to determine what they can afford could be an ideal tactic in this context.
Deploy the best marketing tools
There are tons of marketing tools that real estate professionals can harness, some of which are generally beneficial for any business and some which are industry-specific.
In today’s social media-focused environment, having a well-managed and curated presence on sites like Instagram, Facebook, Twitter and YouTube is vital. Luckily with platforms like Hootsuite, you can streamline the way that various social feeds are handled and also automate a lot of the analytics to gather actionable insights that will let you tweak marketing strategies going forward.
You can also make specific processes easier with tools like DocuSign, and maximize your ability to manage your time with ScheduleOnce.
Launch a well designed website
Even with all the third party digital platforms and social media marketing solutions available, you will still need a website for your up and coming real estate business.
You can use site building services like SquareSpace or Wix, and this might tide you over in the short term. However, it is typically better to invest in a bespoke site designed by a professional to set your business apart from the crowd.
Most importantly, remember that as you build your real estate empire, it is always worth asking other professionals for advice and assistance, as this will let you avoid making mistakes early on.
WRITTEN BY
Claire Ward