by Nikki Porcher · 07 Oct 2020 · 5 min read
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
I've always been an introvert and a woman—two traits which aren't exactly relished by the business world. Yet I am also a long-time leader in my organiziaton. I am, therefore, writing this to argue in favor of the introverts and women out there and to help anyone become a better leader. It's as simple as this: communication.
For as long as I can remember, I've always wanted to be a makeup artist — and because of that, traditional school never interested me. All I wanted to do was go to cosmetic school, but for my parents, a makeup artist wasn't a "real job" so they wouldn't support me financially to pursue that dream.
I'm a change-maker. There is a point in every change-maker's life when she decides that she's going to stop complaining about the current state of affairs and do something about it. I was fed up hearing statistic after statistic about the gap in access to capital for women-led businesses, so I decided to do something about it. Based on my passion, we were able to attract enough investors, team members, capital providers, and supporters to gather $500 million in financing for women-led ventures through EnrichHER.