by Shivani Mangar · 06 Jun 2019 · 4 min read
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
Universally loved, and, (especially at this time of year) drunk merrily and in excess, wine is the answer to much if not all our prayers, on a regular basis. The wine industry also happens to be home to some major female leaders, and it's become apparent, that the barriers to entry women face in almost every other industry don't apply here, as long as you've the work ethic and brains behind your operation.
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
Amid the mainstream conversation about inclusion and justice in the workplace, otherwise known as #MeToo, a Silicon Valley venture capital fund considered how they can be more inclusive of the women, minority, and LGBTQ entrepreneurial communities.