by Gracie Griffin · 31 Aug 2020 · 6 min read
Walking into a huge beauty store similar to Sephora can be overwhelming as you confront rows and rows of bright products promising clear skin and high cheekbones. But as the light dims and you adjust, have you ever stopped to think about whether that lipstick or blush was created by a Black-owned beauty brand? With August being National Black Business Month, we want to further uplift Aurora James's work on the 15 Percent Pledge.
I'm revealing the first step in my plan to deploy $50M to underinvested founders.