Founder and CEO of Chipperfield Media
As we approach a year in quarantine, a lot has changed during this time. In the world of marketing, it's been a very dynamic year. If companies were unsure of the role digital marketing played before the pandemic, its importance should be crystal clear now.
Do you know who your biggest brand advocates are? You and your employees are. This is why your internal communications strategy needs to be as dialed in as your external-facing strategy.
When you think about the word “holistic,” health is often what comes to mind. Taking a holistic approach to our health means we are nurturing all aspects of our physical, emotional, spiritual, and mental wellbeing.
Sounds ironic, I know, but your website isn’t about you. Your website is about your potential customer or client.
One of the most common questions I get asked from budding entrepreneurs is how did I know when it was time to commit to my business full time? Before I answer that question, I want to share my journey of how I arrived to start my marketing consulting company, Chipperfield Media.
When I started my business in 2014, I found myself wrestling with how to incorporate my philanthropic mindset with my business goals. In the traditional capitalist model, we're conditioned to produce something—whether it's a product, a service, or a platform—from concrete thoughts and actions. Once we've met quarterly and annual revenue goals, any extra time or money that we happen to have leftover can be donated to an organization for a gold star of participation. This typical model, which leav
When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help pro
When I first started working in marketing a decade ago, I was quickly thrown into the standard cookie-cutter ways that had been laid out in most business school textbooks. What always bothered me about the traditional marketing process was that it looked good on paper, but the more you began to execute, the more this process drives a wedge between the company and the customer. The customer becomes a number without much consideration to who they actually are and how they feel in relation to the b
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