Even though some people may not know what an influencer job entitles, they do know the names of some famous personalities like James Charles and Huda Kattan. This shows how successful beauty content creators can be if they put in the effort and know where to begin from.
When you are working alongside famous beauty influencers, you need to figure out how to stand out from the crowd. When you are satisfied with your content and feel like it should receive more recognition then you just need to follow some great tips to build up your audience.
Here are tips on how to achieve success and make an impact as a beauty influencer.
Stay True to Your Niche
Beauty itself is a broad term and as a new influencer, you can get confused about what niche you should choose. Select something that interests you and know your way around it. Stick to your niche and create content accordingly.
For example, you can try different brands of lipsticks and review them in your videos, whether you post them as shorts on YouTube or Instagram. If you provide honest feedback on products, people will reach out for your content before they decide to buy a particular make-up product.
Here are some beauty niches that you can choose from:
You can pick more than one also and show brands that you are a right fit for advertising their products.
Keep Up With the Trends
Even if there has been a tiny change in the makeup trend, you need to pick it up and show your audience what you think about it. You can post a clip where you try the products.
If you get known for trying new products, your followers will instantly get hooked on your content.
Collaborate with Influencers
Find a beauty influencer who shares the same niche as yours. Discuss a possible collaboration and get yourself exposed to each other's followers. You can collaborate with them on giveaways which can greatly help boost your career as a beauty influencer.
Another great way to collaborate is to do live sessions with some fun activities to attract more followers.
Have an Opinion
As a beauty influencer, you need to have your own opinion and explain things to the audience with a new concept. If you share honest reviews, your audience will trust you with your choices.
Working as a beauty influencer does not mean that you are an expert unless you are. Before sharing information about a product, make sure to do thorough research about how to use it. Always know the ingredients used in the products and check what kind of skin type it would suit the most.
Respond to Your Followers
Interact with your audience and make them feel valued. Don't show your followers that you don't have time to reply to comments.
Just like how you take out time to create content, your followers also watch you with their precious time. And some fans also write appreciative comments about you. So don't take them for granted and always remember your loyal followers.
Use More Than One Social Media Site
Don't just stick to Instagram but also post quality content on other sites like YouTube, TikTok, and Snapchat. Social media platforms are always changing and so does their algorithm. Maintaining more than one account can be challenging, but one of them will surely pay off and show great results.
You might need YouTube to create videos on how to use a certain product whereas a blog would be the perfect platform to post a detailed review on a makeup product. Maintain your aesthetic on all the accounts so that viewers can connect with them easily.
If you are interested in writing content rather than videos, then guest posting can help you gain more audience on your social media accounts. There are many great online websites with a huge readership. They allow you to post guest submissions and put your name and social media handle out there.
You don't necessarily need to have serious experience in writing. Since many beauty publications look for content with a conversational style that shares makeup reviews and techniques. Always look for guest post guidelines before you start writing for the publisher. It shows that you care about the publication and you are willing to make an effort.
Use the Right Beauty Hashtags
Make sure to use the right beauty hashtags for every post. Use keywords that are the most popular when searching for beauty-related content. Make sure to use the trendy ones to show that you know the industry well.
You can be more specific about them, rather than simply using obvious beauty hashtags. Write hashtags such as #IGskincare, #organic, #makeupreview, etc. This way, users can find you based on specific interests.
WRITTEN BYSerena K. Johnson