7 Secrets to Success on Instagram: Building an Engaged Community

Talk about social media marketing, and you've got the Instagram network, your number one plug to scoring potential customers for your brand. How? With Instagram engagements such as likes, shares, and comments from viewers, users add value to their online community.  Yet, building an engaged community is not as easy as it sounds. 

Recent statistics reveal that more than 60% of US residents visit Instagram daily, and across the globe, there are over 1 billion users. This means there are more than 1billion followers popping through your feeds and waiting to be a part of your community. However, challenges emerging from competing brands and new trends might flaw your Instagram marketing tactics to keep your business afloat. 

For this reason, we have compiled these seven secrets to help you leverage your approach to build engagement and boost the online community. If you choose to use services similar to the followersid.net site, the following tips will help you build a solid base to leverage those services and keep the results from getting more followers and interactions. 

Ever wondered why your IG business account doesn’t get as much engagement as other business accounts? For one brand, the secret may lie in their strategic digital social media marketing. For others, a well-informed customer support team may be the hidden secret to increasing their organic outreach and engagement rate. 

On the flip side, most businesses on Instagram engage both mediums so that their team of expert social media marketers and customer support team work together to build a solid social media presence for the brand. Why? To relate and keep credibility with their client outlet. Hence, they utilize a mechanism that ensures every customer gets the best experience on their IG business page. 

The good news, building an engaged community doesn’t have to be challenging. With the right steps and marketing strategy, your IG business account may well be on the top business pages in weeks. Here are seven secrets to keep in mind to achieve a higher engagement rate. 

Business owners need to realize that their brands don’t have to be among one of the world’s largest and renowned brands before setting up an unforgettable Instagram page. Plus, every brand's marketing strategy differs and might not suit your services. For this reason, taking a personalized approach to engaging your IG community is vital. 

If you've got a large following, experiment with various means to find that specific approach that might hold their interest and make sure to create an unforgettable users experience with it. 

In other to drive the much-needed engagement to strengthen and boost your brand's following, your audience needs to understand the value of your brand down to its core. Why? It helps build a strong brand image and also ensures customer loyalty. From your Instagram business account, your subscribers should be able to tell: 

Likewise, your followers should be able to feel your drive and authenticity in your content. Building a solid social media presence will not only make you look professional but will effectively convert visitors to lifelong followers and potential customers.

Rules are essential but are formalities that can be changed. If the current social media marketing trend drives towards getting brand ambassadors or influencer marketing, it doesn’t mean to grow a successful business Instagram account, you have to follow this trend.  

Get creative with your IG profile and IG content. Create legitimate and authentic feeds using images, videos, memes, or captions personalized captions you know viewers will love. Employ Users-Generated Content that represents the brand goals. Give subscribers a platform to create content that would wow the viewers. Let your followers see your brand as one that listens and value their opinion. You never know what niche might work to help you build a thriving and engaging Instagram community. 

In a technologically driven platform like Instagram, information is bound to be jumbled with the wide range of conversations and interactions people engage in on the platform. 

What does this mean for your Instagram account? The opportunity to actively participate in relevant Instagram stories and conversations, and in turn, strategically grab user’s attention through value-adding interactive sessions directly related to customer’s everyday lives. 

Responding to stories on almost all discussions on the platform can be difficult, especially when you lack a well-rounded team or manage your Instagram business account yourself. You never have to be a part of every single conversation. Choose to get interactive with one that stays consistent on trending topics in the platform. 

Every day, tens of millions of Instagram users are sourcing for solutions to various problems, from what products to buy, to relationship issues and daily life challenges. Keep an eye out for actionable requests your brand can offer solutions to. However, you also want to make sure to proffer solutions to requests that will help multiple customers at once. The magic of this approach is its capacity to get more shares, thereby proffering answers to possible future questions.

Instagram contests are one of the most traffic-generating engagement tools business owners want to try. Why? They generate more involvement than regular posts. An especially favored contest held is the free giveaways. For such a contest, users gain access to different brand products for free. However, when opting for this strategy, brands want to set rules that would push followers to not just actively participate, but also follow your page. A strategic business giveaway contest would include:

For IG business owners, the benefit of this type of contest is that if planned and executed properly, business accounts could get more engagement, increase following, and increase brand awareness. 

To hold a free giveaway, users have to;

A successful business story will not be complete without proper management and monitoring. A contest like this will require business owners to monitor and track contest performance. Leverage hashtags and google alerts to track the contest. 

While followers may find your post interesting and convincing, most may just glance through your IG feed without having dropped any comments, likes, or sharing the post. Hence, it’s important to always add a persuasive and compelling call to action. 

The good news, users can add CTA’s on their profile, caption, and images. However, a more effective way to drive a powerful CTA to push followers into liking or sharing your post is to make use of the official CTA icon made available for every IG business account.

Do you know that as a brand, taking the time out to invest in building community relationships on social media can bring you millions of engagements? 

13% of the world population visits social media daily to share their experience. Hence, social media is a ground for connecting with more audiences than in-person marketing strategies. Statistics also reveal that when brands strive to be a part of their follower's journey and also engage them in real-life interactions, their engagement ratings may increase by 40%. 

Even Nike, a popular brand and one of the world’s largest fashion brands, understands the value of relationships and community building on social media. It’s no wonder they continue to sit as cooperate titans of the fashion industry. 

If you're struggling to build a good community relationship with followers, finding what makes them tick is essential. 

Realize that the journey of setting up an engaged Instagram account is never fully over. While one strategy might work for you today, the audience needs content that will spark their interest. And, while this may sound daunting, the right strategies will make it achievable. 

Whether you have an IG business page or not, your Instagram profile is your enterprise that never remains stagnant; it is ever-growing and weeds authentic feeds, constantly forges a deeper link with followers. These seven secrets on building an engaged community will help business owners maximize their business potential on Instagram while ensuring to keep the comments, likes, and shares coming.