Social media is a huge channel for turning a profit in 2020. From solopreneurs working out of their backpacks to big brands looking to connect with a new consumer base, social offers a wide scope for making money.
Wherever you sit on the business spectrum, these three ways offer a great way for you to turn a profit from social in 2020.
Turn your knowledge into profit
In the same vein as the above, why not consider selling courses via social? Knowledge is power, and if you've got a useful skill that other people want to learn, social media is the right place to market it.
The best way to achieve this is by creating a series of posts that offer insights into the value you offer.
For instance, if you teach guitar, you could create a short clip teaching people how to play a basic chord. Or if you offer fitness coaching, you could create an infographic explaining how a workout impacts different parts of your body and share it on your Story.
If you want to turn a higher profit from social media, offer insights into more niche areas, such as gambling tips and tricks. This is easy enough to learn online, and there are lots of videos and guides that will increase your casino skill. Grasp a few strategies and practice on real money slot sites to up your game — there are plenty of resources to help you develop your knowledge.
Whichever route you choose, ensure that, with each social post, you create a trackable link that directs your social followers to your course. Teachable is an option worth considering here. In this way, you intrigue your audience and attract the right people while providing enough value to keep them coming back for more.
Get paid for sponsored content as an influencer
One of the most popular ways to earn money from social media is through sponsored content as an influencer.
Of course, influencer status is hard to achieve — it's popular for a reason, and you're vying against a sea of competition to build a solid follower base.
But when you get to that status, it's possible to earn a staggering amount, especially with the right follower count.
Add a social channel to your online store
It's never been easier to launch your own online store. With the rise of easy-to-use DIY ecommerce platforms and a plethora of free tools and resources online, virtually anyone with an internet connection can start their own online business from home.
Of course, if you really want to boost sales and grow your online business, you need to incorporate social into the mix — this is where social selling comes in.
As the name suggests, social selling involves pushing products through social media by taking advantage of the wide range of ecommerce features available. Instagram, for instance, lets you sell via Stories with Product Stickers, while Snapchat offers a similar feature — just two examples of social platforms that have embraced ecommerce.
Adding a social channel to your online store expands your reach, letting you sell on a space where your target customers are active regularly. Your products can sit alongside posts from your followers' friends and family, so it doesn't feel like a hard sell. Get creative and tap into your customer community to push products in a way that feels organic and natural.
Social media is a wide and versatile platform through which to connect with consumers and grow your brand in 2020. But it's also a great way to turn a profit too. Follow the tips above and start making money from social today.
WRITTEN BY
Clara Rose