It's no secret that witchcraft is having a moment. From the #witchesofinstagram to a resurgence in the popularity of astrology and birth charts, Wicca, paganism, and a natural take on spirituality is blossoming. For those who experienced a similar experience in the 1990s, the nostalgia is real. For those experiencing this movement for the first time through the lens of the digital era, it's exciting. 
Yet, this widely embraced surge of popularity has many wondering why so many modern women are embracing their inner witch. Everyone has their reasons, but here are some of the ways this movement ties into modern feminism, spirituality, and power:

Finding Inner Power

For many women, embracing modern witchcraft is about finding their inner power. It's the inner work and self-care that helps process stress and trauma to feel empowered and in control. For many women, casting spells and creating rituals isn't about altering the universe in some flashy, Hollywood-esque way, but channeling energies to manifest the life they want to live.
In essence, modern witchcraft is a radical form of self-care and connection. Many practices encourage women to get to know themselves, listen to their bodies, and set intentions that influence their existence.

Connecting With Supportive Communities

The Wicca Academy said it best: "Knowledge comes from the community." Another reason why witchcraft is having a moment is the interconnectivity of the digital era. This is a point over which to connect with other women and create a supportive, engaging community built around shared beliefs and interests. 
Religious and spiritual practices have long been a form of social engagement and connection among peers. Studies show that social relationships impact physical health, mental health, and morality. Finding ways to connect - especially during periods of social isolation during the pandemic - has powerful connotations for those involved. 

Revisiting Ancestral Roots

For many women, modern witchcraft is reconnecting them with their culture and ancestral roots. The events of the past few years have highlighted racial injustices and inequities against women of color. It's integral for modern practitioners to understand that many spiritual practices associated with mysticism (tarot, for example) come from indigenous and African traditions for which people were persecuted. 
In light of the continued injustices against minority women over the past few years, many Black, Indigenous, and Latinx women are reclaiming their cultural practices and celebrating their ancestry. This shift is integral for embracing intersectional feminism in our modern world. 

Reconnecting With the Natural World

The importance of finding opportunities to connect with nature in our digital society cannot be understated. Spending time in nature has been scientifically proven to reduce stress and improve mental health. Studies conducted on the practice of Shinrin-yoku (forest bathing) show favorable results for health and wellness. These concepts tie into the biophilia hypothesis: "The idea that humans possess an innate tendency to seek connections with nature and other forms of life.”
While many women embracing modern witchcraft connect online, it's also a powerful opportunity to reconnect with the natural world. Embracing the Wheel of the Year means becoming aware of the changing seasons and the lunar cycle. Working with herbs and kitchen concoctions leads to understanding and cultivating plant life. 
Again, these experiences all fall under self-exploration and self-care by learning new skills and connecting with the universe.

Opposing the Patriarchy

The portrayal of witches throughout history has had negative connotations that led to the persecution and deaths of innocent women under patriarchal rule. While much has changed since the witch trials of the 1600s, it sometimes feels like nothing has changed at all.
Embracing modern witchcraft is a reclaiming of power and enactment of Tish Thawer's words, "We are the granddaughters of the witches you weren't able to burn." It's a reminder that we're here and still fighting.