Today’s technology allows more connection than ever before. As a result, thought leaders are expected to be personally present and connected on various social platforms. These platforms are outlets for thought leaders, but also create spaces for followers and thought leaders to connect directly. Podcasts are one of the most popular and impactful ways to inspire that connection with followers today.
What makes a thought leader?
A thought leader is an authority on a certain topic and is often sought out for their insight and ideas. Those considered thought leaders in their industry offer distinct and unique perspectives, often not found elsewhere. Many thought leaders take on the role of spreading their ideas to other people to influence or make a difference in their specific industry. Creating a podcast is one of the best ways for thought leaders to connect with their intended audience. This platform allows followers to subscribe, rate, and follow top leaders in the subject matter they are interested in.
Staying relevant
There are numerous benefits to podcasting as a thought leader. In addition to being a tool for remaining up-to-date on relevant or trending topics, it allows the thought leader to consistently update their listeners on ever-changing industries. As a thought leader, there is a high standard that the public expects them to meet. If something newsworthy occurs in a thought leader’s industry, then the public wants to hear what they have to say about it as soon as possible. Podcasts are an intimate space for detailed chats and hot takes on timely topics.
Building trust
For thought leaders to uphold their status of being an expert in their field, the public needs to feel like they know and trust them. Thought leaders work incredibly hard to earn their status to create the sense of trust that they are the ultimate expert, and a podcast is a great way for thought leaders to share their expertise directly to audiences. There’s no better way for your audience to get to know you than by giving them an hour of your time each week. The more a thought leader invests in their podcast, the more likely they are to build an audience that keeps coming back.
Connecting with peers
In addition to trust, a podcast enables thought leaders to have guest speakers on their podcast shows. These guests can be followers from the public or industry experts to discuss relevant topics. The benefit of having members of the public on as guests allows followers to see that the thought leader is truly engaged, down to earth, and committed to spreading their ideas to people on every professional level. Some of the best conversations come from recalling the basics and remembering why the thought leader became interested in their arena in the first place.
Podcasts are a fun, effective way to engage with the public while increasing personal credibility as a thought leader. The benefits that come with starting a podcast drastically outweigh not utilizing the platform at all. Credibility, personal accountability, increased public awareness and engagement are all reasons every thought leader should have a podcast to further their standing as an expert in their industry.
WRITTEN BY
Ginni Saraswati