influencer

4 stories

I'm A 16-Year-Old CEO: Here's How Social Media Built My Company

I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.

By Fiona Frills

Culture

Plus Size Fashion And Social Media: Where Does It Fit In?

In a world of Instagram influencers and social media marketing, there appears to be a trend emerging in the fashion world far beyond what purse or shoes your favorite Instagrammer is flaunting; instead, appealing to a topic of more depth.

By Jillian Dara Rinehimer

Futures

Ten Tips On How To Get Over The Fear Of Going Live On Social Media

Have you noticed how more than ever — as we look for ways to safely socialize at a distance — people are going "live" on their Instagram or Facebook? Whether for personal reasons or business, it's a big fear for a lot of us. I was terrified too, until I bit the bullet and finally clicked that "live" button. Turns out, it's not as scary as I thought! So I decided to put together a few tips that I thought might be helpful for getting over that anxiety and fear.

By Lindsay Hearts