by Lindsay Hearts · 22 May 2020 · 6 min read
When I set out to begin Leon, I knew one thing: I wanted to work in business but struggled to find clothes that made me feel confident while doing so. With little to no knowledge or experience in the tech and fashion industry, I ventured to conceptualize Leon, an eCommerce petite women's clothing brand.
Founder and CEO of Women Tech Founders, Terri Brax, shares how her organization equips and inspires women to pursue careers in tech and become powerful leaders.
"Sales is two things. It's one part problem solving and one part project management." — Whitney Sales, The Sales Method and Acceleprise
Because entrepreneurship isn't just a playground for 20-somethings.
As the Vice President at Natalie's Juice, it's been a challenging process navigating these times of uncertainty, but I've learned a lot and wanted to share these tips for others.
A message to CEOs, business leaders, and white people in general. For the past five years, I have worked with a grassroots organization, I Grow Chicago, to heal the root causes of trauma and violence in Englewood, a neighborhood that is 95% Black and 100% low-income. As I've engaged with this work, it has become increasingly clear that the root causes of trauma and violence in our community boil down to racism and white supremacy.
I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.
In my line of work, strategic initiatives and planning are the foundation of growth and success. Once that strategy is in effect, we must continually analyze and assess its position, perspective, and potential to increase gains and profit. The same is true for career advancement. We are each individual brands seeking growth. Much like the businesses I formulate strategies for, we as professionals will make some mistakes along the way that deter us from our full career potential. When I look back at my journey and my brand there are three outstanding mistakes that come to mind that I've found to be common among all professionals.
In 2020, as the world turned on its axis, we all held on for dear life. Businesses, non-profits, government organizations, and entrepreneurs all braced for a new normal, not sure what it would mean, what would come next, or if we should be excited or terrified. At the same time that everything is shifting, being put on hold, or expanding, companies have to evaluate current talent needs, empower their teams to work from home, discover new ways to care for clients from a distance, and navigate new levels of uncertainty in this unfamiliar environment. Through it all, civilians are being encouraged to lean into concepts like "resilience" and "courage" and "commitment," sometimes for the first time.