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beauty

All Black Everything: How Beauty and Brains Are Helping Black Creators
Culture

All Black Everything: How Beauty and Brains Are Helping Black Creators

The "All Black Everything Summit" was born out of the COVID-19 pandemic. When stay-at-home orders first went into effect, I started to do an Instagram Live series called "Conversations with Global Pros" on my personal account as a way to stay motivated and engage with my community. As a full-time professional makeup artist used to being out and about, it was clear I would be stuck at home for the foreseeable future, and my work had come to a halt. The series started to take off and was doing ver

I'm A 16-Year-Old CEO: Here's How Social Media Built My Company
Culture

I'm A 16-Year-Old CEO: Here's How Social Media Built My Company

I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.