We get it. No one wants to be seen wearing the same outfit every day. It makes you look boring, flat, and uninspired. However, according to industry experts on Business Insider, if you look at the planet's long history of successful entrepreneurs, such as Vogue's Editor-in-Chief Anna Wintour and Theranos CEO Elizabeth Holmes, you'll find one thing in common — they wear the same thing every day.

Before we begin, let's make one thing clear: "same" doesn't have to mean wearing the same clothes. We're talking about patterns, textures, and accessories (more info here) that you'll be wearing so much they'll practically be wardrobe staples. Plus, it'll be useful not only for your office image but mental health as well. Keep reading to find out why.

Helps build your personal brand

Much like how McDonald's is distinctively yellow and red or how Apple feels like it's part of an exclusive club, picking the certain outfits and sticking to them builds an image of you. Woman Within has these straight leg pants which exude a very relaxed vibe, and wearing similar outfits will make you seem like a casual, laidback person overall. But if you'd rather have a more serious image, then wearing Lark & Ro's classic button blazers might be more your style. The important part is to wear the same outfit every day — so people associate you with it more.

Opens extra time in the morning

Business consultant Masha Maskina has talked about how employees are easily stressed, and "[change] only adds to the anxiety level." Sure, she was referring to adjusting to a rapidly shifting job market. However, this tip can also apply to clothes. Instead of stressing over what to wear in the morning, wear the usual, and use those extra minutes to make yourself some breakfast or go over the day's agenda.

Make one less decision everyday

Decision fatigue is real, and it's more taxing than physical fatigue. The more choices your brain has to make, the more tired it gets. And if it's exhausted, it'll be more difficult to make decisions. For example, instead of thinking things through, you'll be tempted to "get it over with" and make reckless decisions. Making extra choices, even harmless ones like picking out an outfit, wears you down over time. Save yourself the trouble with your very own "uniform."

Minimizes your wardrobe

Every year, more than 15 million tons of textile waste is generated in the U.S. alone, and it's mostly because people buy clothes that look "nice" but will rarely wear. Not only will you be doing your part to help the environment, your closet will appear less cluttered too. The habit of fixing your wardrobe carries over to other tasks like stacking documents and filing records. Being organized is more than a habit—it's a lifestyle.

Feel good in whatever you're wearing

Another great thing about having staple outfits is that you'll never have to worry if they pair well or not. Are you the type who goes into the office with a pinstripe shirt and toe pumps? Floral prints and belted pants? Orvis' Gingham jackets and high boots? If you've tested a particular combination once, liked it, then you'll always feel good about wearing it.

With all that being said, wearing the same outfits to work everyday doesn't have to be boring or meaningless. In fact, it may just be the thing you need to enhance your productivity and feel better on the job. But of course, there's no harm in wanting to dress up and express yourself through style. At the end of the day, comfort is what's most important.


Brand Voices