Every year marketers have to adjust their strategies to stay relevant in their niche or industry. However, staying relevant during 2020-2021 has taken on a new life due to the pandemic, recent job losses, and the need for social connection. To ensure your business stays at the top of everyone's mind during these troubling times, try out the following strategies in 2021.

The Social Media Resurgence 

Social media never stopped being popular, but with more and more people spending time at home, there has been an increased usage of all platforms. As we're forced to remain physically distanced, social media keeps us connected and bridges the gap between the people we love. 
It's more important than ever to reestablish our marketing strategies by enlisting freelancers with the help of social media contract templates as it's convenient and organizes projects between clients and marketers. As the landscape changes, you may need extra support from the experts.

First Trend: Relationship Fuels Growth

Customers are losing their trust in brands, and this problem persists into 2021. With rising concerns of distrustful media, it's becoming harder to ask users to trust businesses. It isn't all bleak. Instead of customers trusting brands, they're starting to trust each other more and take notice of referrals and reviews. To keep improving your social media presence, you must invest in the relationship with your customers, which involves speaking to them regularly.

Second Trend: Engaging With Followers

Even before 2020, your followers wanted to feel heard and appreciated. If they feel like they're just another number, they're less likely to purchase your products or leave a good review. Regularly engage with your customers online, even if it's a quick "thank you" after commenting on how much they like your photo. The algorithm favors people and conversations, so keep your voice present in every post and comment to improve your reach. 

Third Trend: Diversifying 

There are plenty of social media platforms that people use daily, but the apps you should focus on are TikTok, Instagram, Facebook, Twitter, and LinkedIn for the best reach. Your platform of choice may depend on your audience. For example, TikTok's primary audience is young people aged 16-24, so if you sell denture cream, your product may not receive clicks. Still, diversifying is better than not as long as you find the right influencers to market your products.

Fourth Trend: Up the Content Train

It may seem counterproductive to pull back on advertisement spending, but it may be the best thing for your business. As audiences engage more with real people than brands, it's more fruitful to just pay attention to your customers' thoughts and feelings rather than promote the product itself. To do this successfully, add more content to your website or pages that provide useful information to your customers because they're more likely to engage with it.

Fifth Trend: Concentrating on Gen Z

Generation Z is made up of people born between 1997 to 2012, and while most of this demographic are still too young to purchase, some of them are not. The Gen Z demographic is more likely to be college-educated, have similar viewpoints to Millenials, and see social change positively. Learning how to market to this up-and-coming generation will be fruitful for marketers who focus on diversity, more progressive ideas, and social justice.

Sixth Trend: Being Socially Aware

Millennials and Gen Z, your most profitable demographic, want to know that you're socially aware and concerned with the current goings-on. If you don't take a stand on a pressing social issue, you're alienating your audience. Ben and Jerry's used their brand to educate their followers on the Black Lives Matter movement, and it blew up. Adapting to new buyers' beliefs will pave a new path for balancing the demands of a better world and a better, more profitable business.


Claire Ward