It is no secret that online earnings prevail over offline earnings. This means that the time has changed and you should not play by the old rules. Some experts argue that communities are more important than money now. If we're talking about online, it's not about the possibility to buy followers on Instagram, Facebook, YouTube though in earlier stages it's an important option. It's about a longer process like creating a personal brand. In this article, we will talk in more detail about these concepts and why they are so important in the modern world.

The significance of social capital in the 21st century

People often use the concept of physical capital, these are material things. Economists talk about financial capital. There is a concept of human capital, which is a set of knowledge, skills, and abilities that a person has. In the modern world, the conception of social capital has emerged. It is an economic value held in society that helps generate new benefits.
Primarily, social capital is the interaction of people in compliance with the norms of reciprocity. It is useful for satisfying relationships and a sense of security. The task is to establish the degree of usefulness, to be needed and in demand as an irreplaceable specialist.
Social capital is the foundation of any business for long-term development. It is measured by the size of the community with which contact is made and the degree of trust. This is not a subscriber base, but real people who will listen to your advice and recommendations. They will see you as an expert. And such social capital must be formed. As a rule, people who earn a lot on the Internet from affiliate programs are people with large social capital with a very high level of trust. This does not happen overnight. It needs to be worked on. You need to start from the very beginning and do it constantly. This is the basis of a stable and high income.

Why do you need a personal brand?

One of the tools for promoting business and services is a personal brand. It can be the main and most important tool and will allow you to sell more and more expensive than your competitors. Today, a brand is not only the company itself that provides a product or service. Today the personality around which the company is built becomes a brand. A personal brand is a definite image around your name. The image is made up of all the available information about you. The power of a personal brand lies in the following fact: with the growing interest in your personality, the level of trust in your brand grows too. This helps to create consumer demand for the products you recommend.
Building a personal brand should be started with determining what kind of image you want to create for others. After that, it is important to prescribe specific measurable goals and a strategy for achieving them.
The range of mistakes in building a personal brand exists. The first one is a desire to get fast results. A personal brand formation is a durable process. It takes more than one year to form the reputation and image of an expert. Therefore, you do not need to expect instant results. Mistake number two is trying to be liked by everyone. If you are afraid of causing the slightest dissatisfaction with your subscribers, your personal brand will be unconvincing. In order for people to notice and remember you, you need to clearly define your position and be able to defend it. Be consistent and you can win the respect of your audience. Often people tend to underestimate their own knowledge and skills. It seems to them that they are not yet skilled enough to call themselves an expert. If you have something to show to the public, then do not be afraid to promote your personal brand. Modesty will only interfere.

When developing your strategy, focus on the value you plan to broadcast and the benefits to your audience.

Personal brand-building tools

It is better to choose 3-5 channels where your audience is widely represented. Be sure to promote your social network on Instagram if your activity is related to visuals. Package your account and buy Instagram followers early on to create the first impression and start the organic scalability process. You can lead a YouTube channel demonstrating your expertise in useful videos. Pinterest social network from visual content can be a source of additional visits to a personal site. Be active on social media: write comments in similar blogs, reply to your subscribers. This will help you prove yourself as an expert and gain new subscribers. 
A personal site is an effective tool that will help you display the necessary information about you in search engines. An interview is a very good tool. To get to the interview, you do not have to wait until you are noticed and invited. You can contact the editor of the site with a similar topic and propose your candidacy. The main thing is to show your expertise because such cooperation is beneficial to both parties. Do collaborations and team up with other experts. Share live broadcasts and mention each other on social networks. This will help you acquire useful contacts, increase your reach and attract new subscribers.