Is Signage Still Relevant in the Modern Age?

The impact of quality signs in every aspect of retail and other types of business has been clear for decades. Traditionally marketing experts and internal departments have been creating memorable posters and other promotional material using paper to put up in business locations. With the development of modern technology, however, more and more marketers have been looking at alternatives to traditional posters and signs and this has seen a major increase in the use of digital signage for a wide range of applications. Digital signage is ideal for advertising, providing important customer information and increasing sales and customer satisfaction. The benefits statistics on digital signage industry trends for 2022 mentioned that the compound annual growth rate will expand by 7.7% from 2021 to 2030. Hence, with our whole world moving towards digital solutions, it seems inevitable that these high-tech signs are the way of the future.

In this article, we will explain why digital signage is ideal for every business in the modern age.

Digital signage is the use of electronic signs, screens and advertising boards to do the job which was previously done with paper posters, banners and leaflets. You can see digital signage in all kinds of businesses and commercial locations such as restaurants, retail stores, airports and train stations. 

In today's digital world implementing digital signages to your business will give you a chance to be different and progressive no matter what your company is doing. This will let you keep communication with your customers and always be one step ahead of your competitors. You can use interactive displays for your advertisement campaigns and be sure that you will succeed. Compared to traditional advertising boards, today's interactive digital signages trends are more winning and cost-effective as those can be used for several product advertisements or promotions.

The benefits that effective use of digital signs provide far outweigh those which are achievable with traditional advertising methods. One major advantage of this new technology is that you can link multiple business locations through digital signage raspberry pi, which enables you to create and control your advertising campaigns through one cloud account. This is very useful in franchises like fast food restaurants, or in places with multiple screens like airports, as it enables you to instantly update every sign that is linked to your cloud simultaneously. In the past, businesses would have had to design, print and then replace every paper sign in each of their locations which was expensive and time consuming. 

Preparing advertising materials in the past was very time, labor and money intensive, especially for businesses with more than one store. Every time there was a new season or sale, businesses would have to create all of the materials from scratch and then transport it to all of their locations for their employees to decorate. With modern cloud based digital signage touch screen software, the entire creation process can be done digitally by one marketing design team. Then, using cloud capability, this newly designed campaign can be uploaded to any screen of their choice at the click of a button. This saves a lot of money and time and ensures that all the stores are perfectly synchronized, no matter what the campaign.

Many stores find themselves left with unsold products at the end of seasons or when a certain item is being discontinued. Previously, this stock was just thrown away at a loss to the company. These days, with businesses being totally automated across locations, once a surplus of items has been identified, a quick flash sale campaign can be created which can then be uploaded to all the digital signs on the cloud network. This enables companies to advertise the product at a greatly reduced price to mitigate some of the loss from the excess items. This is particularly useful for clothing stores whose items go out of fashion when every new season begins. 

There are various applications of digital signs to give customers important information in a quick and effective way. In department stores for example, digital signs can be used to tell customers the location of the various stores. As stores often come and go in department stores, previously a brand new map of store locations had to be printed every time this happened. Now, a minor alteration can be made on the cloud system, and this newly updated version of the map can be uploaded on all of the signs in the store.

Likewise, any changeable information which is vital for customers can also be uploaded instantaneously. Perhaps the best example of this has been during the CoronaVirus Pandemic, as store and business owners have had to communicate the changing rules and regulations as set out by the government. Mask policy, in-store social distancing rules, and new opening times all need to be explained to customers in a clear and up-to-date way, and digital signage has enabled businesses to do just that. 

The concept of signage has not changed; it is still an excellent way to advertise products, inform customers and create effective promotional campaigns. The progress of technology, however, has made this process significantly easier, cheaper and versatile. There are so many great benefits to using digital signage that any business which wants to succeed and stay competitive needs to begin installing it as soon as possible.