How to Improve Engagement with Non-English Speaking Customers

If you want to make a connection with your audience and improve engagement, this sometimes means making your content, services, or website available in a way that can be understood by non-English speaking customers. If you have an audience like this or you have your products and services available for shipping in a range of countries, being able to engage with these customers is key to keeping their business. Below we look at a few ways to improve engagement with non-English speaking customers. 

If you want more customers to be able to understand the products and services you are offering, the first thing to do is make your website multilingual. The more languages your website can be translated into, the better for your customers. Many people who live in the UK and abroad do not speak English, and if they do, it may only be the basics. This means a lot of your content could be lost through mistranslation. 

Whilst you may be tempted to use a free translation service such as Google Translate, this does not always work well and may leave customers even more confused than before. Making your website multilingual will improve trust from non-English speaking customers. If you can do this for your customers, they are more likely to come to you rather than a competitor whose website they cannot understand.

If you offer customer service support or want to speak to a potential customer whose main language is not English, using a translation service can mean that you communicate with them effectively. This could be the difference between making that big sale or having an awkward conversation where neither of you can get your point across. Showing that you would make that adjustment for a potential customer also shows respect, which is a great way to improve customer relationships.

Even if you cannot change your whole website now, creating a document that explains your product or service in another language is a great way to improve customer engagement. This means they can fully understand the product or service you are offering and are more likely to purchase it. Translating documents can be done with the help of a translation agency.

Unless you have someone in your business that knows the language, using a translation agency is the best option to improve engagement for non-English speaking customers. Global Voices, for instance, offer everything from telephone interpretation, to translating websites and documents into other languages. This is the easiest way to make your content more accessible. 

Not only does a translation agency translate, but they also understand how to create business content that will sell in your chosen language. When creating content in another language, it is not always just about translation. Different cultures do business in a different way, so having your website or documents written in a way that appeals to the given market will increase sales and engagement.

Having your website or documents available in one or more languages will improve engagement with non-English speaking customers, as it builds trust and respect. Using a translation agency is the easiest way to do this.