Culture

Every Wellness Trend of the Last Five Years, With the Exit Price Attached

The global wellness economy grew to $4.8 trillion, but the spread between winners and losers tells the real story: for every Oura Ring there's an Olaplex, down 90% from its IPO high.

From Shark Tank Contestant to Shark: Allison Ellsworth's Full Circle

Nine months pregnant on a set in 2018, she took $400,000 for a quarter of her company. Seven years later, she sits in the chair that once judged her, with a $1.95 billion exit behind her and a harder question ahead: can Poppi's founder-turned-investor instincts survive the brand's own missteps at scale?

Which Celebrity Beauty Brands Actually Make Money

Kylie Cosmetics' revenue was overstated by roughly half before a $600 million acquisition forced the truth out. Three brands still generate audited, retailer-verified revenue anyway, and the difference explains why 22 celebrity brands failed in 2025 alone.

TikTok Built Poppi. Can It Build Another One?

PepsiCo paid $1.95 billion for a soda brand that raised just $40 million. That math has every founder in Dallas, Brooklyn, and Los Angeles trying to run the same play, against a market that no longer looks like 2020.

Gut Health Was a Wellness Niche. Then Poppi Happened.

Two grams of prebiotic fiber, one $1.95 billion exit, and a class action settlement that never decided whether the science actually holds up.

Charlotte Tilbury Is Fighting the Dupes. The Internet Is Winning.

A 2019 court win against Aldi proved copyright law can stop a lookalike palette. It has done nothing to stop the industry that grew up around it, one livestream at a time.

The Founder Apology Statement Is Now a Literary Genre

Executives have developed a house style for saying sorry, complete with tropes, timing conventions, and an audience that has learned to read them like weather reports. The question is whether anyone still believes the forecast.

Phoebe Gates and the Nepo Founder Problem

Phia raised $43 million and hit a $185 million valuation in months. The question isn't whether Phoebe Gates worked for it. It's what "worked for it" can even mean when your last name is Gates.

Reformation Wrote Its SEC Filing in Brand Voice. It Worked.

The sustainable fashion brand opened its S-1 with a joke about nudity, then backed it with 20 straight quarters of double-digit growth. The stock still opened flat.

How to Enter Your Villain Era Without Your TikTok Algorithm

How successfully to enter your villain era, and become your own hero.

How Jessica Boskoff Created Dedicated Brands in The Event Space to Service Her Clients’ Needs

This interview is part of the Entrepreneurial Women Series, a column published by Leila Lewis, to shine the light on the inspiring women making waves in the business world.

Social Impact Startups: Harbingers of Change or Just A Mere Mirage?

Golden Currencies Review - The Ultimate Guide to Starting an Online Business

Social Media Advertising: Maximizing Reach And Engagement In The Digital Age

Navigating the dynamic waters of social media advertising can be quite daunting. With the rise of different platforms and ever-changing algorithms, it's more important than ever to understand how to effectively utilize these spaces to reach and engage your audience.

Diet Culture Sucks: Tell Your Teen About It

Teenagers are one of the most impressionable groups out there — they are very susceptible to fads and mainstream media that can harm their health. Teens’ perception of their body image is already on high alert, often just getting out of puberty and getting used to their new body

Taking Control of Your Authenticity: How One Leader Is Feeling Liberated After a Transformative Haircut

How many opportunities have you had to make choices that honor your authenticity? Katrina High is co-founder and one of three women partners at Artemis Factor, a strategic project management firm based in Philadelphia.

What to Expect During Your First Assignment as a Travel Nurse

3 Top Trends in Marketing You Need To Know

In the digital age, marketing has become more critical than ever. Most consumers encounter businesses and products for the first time online, so you lose that edge that a charming storefront or winning staff might have given you in the days before the internet. Your marketing strategy is crucial to converting visitors into customers.

How to Use Fashion to Feel Like Your Authentic Self

I Suffered From an Eating Disorder Just to Be a Model. Here’s How the Modeling Industry Has Evolved to Recognize All Types of Beauty

As a 19-year-old from a low-income background, I struggled with an eating disorder while trying to fit the mold of a model. I exercised daily and restricted my food intake to achieve the industry's narrow idea of beauty, but I never saw results.

Zaruhi Paronyan: How Integrating Arts Into Other Subjects Makes Learning Come Alive

Art will always remain a part of education, as it is an excellent way to develop the student's skills. Adopting art in various forms in education helps build self-esteem, boosts academic achievement, and enhances creativity.

10 Ways to Throw a Spectacular Party

Exploring The Latest Trends In Mobile App Design

One of the industries that is now evolving most quickly and dynamically is the mobile app market. Although keeping up with the most recent trends in mobile app design can be challenging, doing so is necessary to comprehend what people respond to the best.

Achieving TOMA in Everyday Life

Achieving top of mind awareness is not just for marketers - it's a strategy to set yourself up for chance to look favorably upon you.