3 Top Trends in Marketing You Need To Know

In the digital age, marketing has become more critical than ever. Most consumers encounter businesses and products for the first time online, so you lose that edge that a charming storefront or winning staff might have given you in the days before the internet. Your marketing strategy is crucial to converting visitors into customers. 

Qualifying your marketing strategy as “digital” is practically redundant at this point, as all promotional strategies worth the effort focus primarily on the digital experience. Here are the three top digital marketing strategies to improve your sales in 2023.

The adage that a picture is worth a thousand words holds in the realm of digital marketing. When individuals visit websites to learn more about a business or product, you might assume they should be directed toward a block of text that can explain their questions, but that's not so. 

Websites like WAKA and Ka-Chava Superfood Supplements use graphic designs to convey information more directly than words can.

Consider implementing site-wide, high-quality graphics rather than sterile white backgrounds. You can create a canvas upon which anything is possible. Avoid directing potential customers to lengthy walls of text that may immediately cause them to click away and not engage at all. Instead, draw them in with appealing images and design choices.

According to research conducted by Custom Media Labs, the average bounce rate from an e-commerce or retail website is between 20% and 45%. Decrease your website's bounce rate by cutting down on the unnecessary text.

Omnichannel marketing is a fancy term for spreading your marketing across multiple fronts, including retail websites, physical locations, and social channels. It's essential to think about your marketing strategy holistically because the average consumer will be engaging with your content in more ways than one.

If your retail website is telegraphing a different message from your social channels, it will confuse potential customers. It could even drive them away from your business. Creating confusion is bad for business. Develop a hybrid offline/online omnichannel marketing strategy for a more impactful customer experience.

On that last note, you should still value the customer experience over all things when devising a marketing strategy. According to a study conducted by Bain & Company, digital customer loyalty is the demonstrated key to success in the contemporary economy. Not only do repeat purchasers spend more money and generate larger transactions, but those same loyal customers will refer more customers to your business.

Creating a solid brand identity is the key to commanding a legion of loyal customers. Think about the customer experience when designing a website, devising marketing copy, writing your newsletter, and developing packaging for your product. Imagining your business from the customer's perspective is helpful in this regard.

Everybody wants to boost their sales, but it takes grit, determination, and smarts. If you concentrate first and foremost on making your marketing strategy cohesive and customer-focused, however, you can't fail.