Do you want to create an agent system for your Interactive Gaming (iGaming) platform? In this article, we will talk about the advantages of such a system, what it does and how to choose the ideal software to power it.

What is an Agent System Module?

Agent System Module is a dedicated platform for third-party agents of an online gaming platform to use when they want to introduce new users or players to the platform. For this to happen, the iGaming platform must have registered the agents on the module and given them certain rights, such as adding and monitoring the progress of new players.
The Agent System Module is most times, under the full control of the gaming platform operator. With this in place, the operator can have an overview of the ongoing agent-player relationship, including the financial transactions and the number of players that have been introduced by the agents.

The System Can Be Optimized for Different Devices

One of the advantages of the Agent System Module is that it can be optimized for different devices. For example, it can be used on smartphones, desktops, and tablets.

Usable by Multiple Persons

The agents and the administrator(s) of the iGaming platform can use the module, without any party overshadowing the other, in terms of influence.

Comprehensive Agent Network

The Agent System Module is usually not limited to one agent. Most of the time, it can be used by several agents, as well as sub-agents who are contracted to acquire more users for the iGaming platform operator.

Financial Prudence

Frugality is of importance when using the Agent System Module. As an online gaming platform operator with this module installed on the platform, you can keep a thumb on the finances.
Among many financial prudences, measures are placing a limit on the number of funds that can be accessed by the agents and sub-agents.

How to Choose the Right Software for Agent System Module

Here are some of the important factors to consider when selecting an agent management system for iGaming business:

Check the Number of Existing Operators

The first thing you want to consider is the number of existing operators that are already using the Agent System Module.
The higher the number, the more the tendency that it is relevant because those operators wouldn’t have been using it if it weren’t.

Check the Agent Base

How many agents are already using the module, in conjunction with the online gaming platform operators? As a benchmark, choose an agent management system that has thousands of agents.

Accessibility and Integrations

The accessibility of the software is very important. In this age of mobile phone usage, the software must be mobile-compatible. At the same, aim to choose a cross-platform agent management system that works well on desktops, smartphones, and tablets.
The integration functionality is also very important. By this, we mean the possibility of adding the functionalities of the agent management system to other platforms via a Web API.

Flexible Betting Techniques

Find out if the system has flexible betting techniques, in terms of allowing the agents to place bets on behalf of the players they invited to use the gaming platform.
Support for betting slip printing wouldn’t be a bad idea, because this helps the players to have the details of the bets they placed on paper.

Flexible System Configuration

The system should also be configurable in a way that the different users can have access to their part of the system. For example, the administrators and operators of the iGaming platform should be able to have access to their interface without interference from the agents.
Likewise, the agents and sub-agents should be allowed to have access to specific information, such as data and statistics of the players they introduced to the gaming platform.

Excellent Player Management

How do you want the players or new users on the platform to be managed? Would you rather manage their affairs or allow the agents/sub-agents to see to that?
Some iGaming platform operators often prefer the latter. So, consider choosing an agent management system that allows the agents and sub-agents to keep their players.

Account Manager

Choose an agent management system that has a dedicated account manager. The duty of the account manager, among many other things, is to guide and assist you in having absolute control of the agent management program.

Unified Communication System

The communication system should not be flawed. The agent management system you want to choose for your iGaming business should have a unified communication model.
Under this type of communication system, the administrator/operator of the platform, the agents, the sub-agents, and the partners of the platform can have seamless communication. You may also want to route the queries of the players to the support department to attend to that.

Final Thoughts

If you are in the Interactive Gaming (iGaming) market to attract new players and make more money, then don’t hesitate to integrate an agent management system. This system opens up more doors of opportunities for your gaming platform, as it allows agents to source players from offline networks. With time, your player-base will grow more and you would have more hands wagering on games, resulting in increased revenues.

WRITTEN BY

Siarra K