How To Be A Successful Travel Influencer Post Covid-19

There are not too many places in the world that are allowing Americans to enter right now. Which means that if you are an aspiring travel blogger then your prospects have gotten considerably slimmer.

What was already a very competitive way to make a living has now pulled the rug out from under many successful travel influencers who have made a living traveling the world. This, however, doesn't mean that there is no way to continue to be a travel influencer or to get started if you have been dreaming about it.

Travel has likely changed for the foreseeable future, even when the pandemic has passed. Likewise, bloggers and vloggers will need to change along with the new realities of the travel industry.

In this article, I will go over several ways that you can be a travel influencer in this new world.

Pick a permanent location

People want information. And they want to get information to help them make a decision from somebody they trust. Now that travel possibilities are limited, people are more likely to search for an expert on a subject rather than somebody with cursory information.

And many travel influencers are not really experts on a location. Sure, they can tell you how to pack and how to do visa runs, but if you have a week off and haven't been able to travel in a long time, then you want usable information about the location.

Which is why you should find a place that you can move to and become an expert on that location.

Mexico is very popular with Americans and is one of the few countries that doesn't place any restrictions on visitors coming to the country. This makes it an ideal location to become the person on the ground for people looking to travel there.

Americans can go there now and will likely make it an early destination as soon as travel gets back to normal since it is close, cheap and an incredible place to visit. As such, people will want to know what to expect there and you can provide the answers. Create content around Mexican health insurance for expats, or where the safest parts of the country are to travel to. These are the things people need to know and are not looking for a glimpse into the culture.

Provide real value

Once you are an expert on a particular place, you need to tap into what people are looking for. Great content is the only way to stand out from the crowd.

The travel porn trend is likely over even though millions are armchair travelers right now. Superficial content that is simply made to make you look good is not going to cut it any longer.

Come up with a plan that will get people's attention in a lasting way. This takes a lot of research. If you've already settled on what country you plan to relocate to, then dive deep into the research on what people are looking for and then create content around that.

You'll need some keyword research tools and a lot of time to find out the type of content will provide the most value while also being searched for by your target audience.

For instance, if you are in Mexico then use Google trends to see if people are searching for travel to Mexico. You may find that they are actually looking for traditional Mexican recipes and not so much travel related questions. Then, you know where to focus your content efforts. Other tools like Google's Keyword Planner does the same thing by showing you the keywords that people are searching for along with the volume.

Find your niche

Part of your niche is surely the place where you have set up shop and intend to promote to an audience hungry for information.

But, you shouldn't stop there.

Let's stick with the Mexico example so I can illustrate how to find your niche. Some people will travel to Mexico to explore the cuisine. This is a great niche to be an expert in as many people don't know much about authentic cuisine and will want to know more.

Other travelers are adrenaline junkies looking for unique experiences and need an expert on outdoor adventures to point them in the right direction.

Some others just want to find the perfect, unspoilt beaches so an off the beaten path expert is going to do really well.

The idea is to find your interests and then go in that direction. Once you have your niche, find your ideal audience and then make the content that they would enjoy.

If you niche down then you can make even more money by selling your own guide books rather than just relying on sponsors to make you money.