Every business wants the opportunity to tighten the ship that they operate when growing their business. SaaS tools have fast become a beneficial way for any business, of any size, to make effective changes to their operations. These SaaS tools are accessible and affordable to almost any business due to their low costs for the most part.
The SaaS industry has grown considerably since 2015 alone, from $31.5 billion to an estimated $171.9 billion to be expected by the end of 2022. The demand for this industry is down to consumers expecting more from the brands they interact with and purchase from.
Therefore, many businesses have had to look at their operations and figure out how to enhance their internal ops to benefit their customers.
How can SaaS tools help your business and its efficiency levels? In this guide, we’ll explore what benefits SaaS tools have and what software is readily available for businesses to take advantage of. Whether that’s enhancing your digital media for online use, to outreaching to your customers with feedback forms, or chatbots, there’s a lot out there to take full advantage of.
Six ways SaaS tools can increase business efficiency
As a business, increasing efficiency helps your organization greatly. From maximizing sales revenues to providing a happier and healthier work environment for your staff. Most of all, your customers can benefit from a business that’s more aware and alert to everything that’s required of them in this modern age. How do SaaS tools increase business efficiency?
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Team collaboration is a big one, especially when we’re heading into a hybrid workplace of remote and in-person working. According to one survey, roughly 75% of employees see teamwork and collaboration as being important for a business.
There are plenty of SaaS tools that can help improve team collaboration, especially when it comes to organizing certain projects and communicating on a regular basis. Platforms like Asana and Slack have become two extremely popular tools for helping businesses operate more efficiently in their designated teams.
With team collaboration platforms, it can also help interact with other departments in the business, as well as any services that they outsource outside of the company.
Useful for gathering information on customers via online survey templates.
Gathering information is a big one for businesses because data can be extremely helpful in order to understand what your customers need and what you might be missing the mark on. For business efficiency when it comes to your customers, there are a number of SaaS tools that are helpful for gathering intel on consumers.
The more intel you get on your customers, the more success you’re likely going to achieve when it comes to creating the right products or services that you sell to them. It’ll also help with other aspects of business promotion like marketing and advertising.
With online survey templates, you can create the best-looking surveys that customers will be more encouraged to fill in. Drop in an incentive or two and you’re going to help your business collect the data you need as a result.
Operates on a cloud-based solution for flexibility and remote opportunities.
SaaS tools operate on a cloud-based solution, meaning they offer a degree of flexibility and remote possibilities that other software doesn’t.
With cloud-based solutions, the users can access the software or tools from anywhere they want and at any time they see fit. It’s helpful for many businesses who exist in this modern-day, to be easily able to adapt to the hybrid workplace that has come about since the pandemic.
With more businesses operating part-remotely or remotely in their entirety, these cloud-based tools make a lot of sense to invest in. Everything is accessible, whether that’s the dashboard of the SaaS tool itself to all of the saved documents that have been stored on the cloud.
Elevates your content creation to improve your online presence.
Content creation is a critical influence on your business when it comes to improving your online presence. Not only that, but it’s necessary to utilize social media and content creation to grow the business financially too. Every promotional piece of content can help encourage customers to purchase from your business.
There are plenty of SaaS tools that are helpful in elevating your content that little bit further. Whether you want to add subtitles files to video in order to make them more accessible for your audience or you’re looking to enhance your branding as a business through your logo and website.
With so much content being churned out online daily, it’s important that you’re making every effort to get noticed. Some helpful tools we’d suggest you invest in for your content creation is Canva for all things design and editing platforms like Pictory for video content. There’s an endless supply of tools to make use of.
Automates critical and sometimes monotonous tasks.
One of the major benefits that come with using SaaS tools is that a lot of them have automation features. As a business, you only have so many working hours available to you in the day, particularly when operating an office-based business where employees do the typical 9-5.
With SaaS tools, they can help improve efficiency by automating tasks that are highly important to the business but perhaps often take up the most time of your employees. Some of these tasks might be monotonous and for some employees, they can become a hindrance that affects an employee’s enjoyment of the work.
Some time-consuming tasks that can be automated with these tools include email marketing, social media scheduling, and lead generation as examples. The list is very much endless, so it can be beneficial to purchase tools that can help you save precious time as a business.
Improves data security.
Security for a business is a highly important topic to focus on. The more that can be done to secure the data that you hold as an organization, the better. Data breaches and cyber-attacks are becoming commonplace and are something you want to be seen to actively prevent.
With 50% of businesses, according to a survey, having a cybersecurity plan in place, there are plenty of businesses risking their data and putting their reputation on the line by not having any type of cybersecurity.
With SaaS tools, they can help improve your data security with the best cloud control systems and features provided by the creators of these tools and software. These tools can typically help with time-consuming backups by doing it all for you.
The benefits of SaaS tools for your business
There are a number of benefits that SaaS tools can bring to your business and if you’re needing a reason to invest in these tools, then here are a few advantages to consider.
They’re affordable to all businesses
With SaaS tools, they’re extremely affordable and as such, they’re accessible to all businesses. From big enterprises to small businesses and start-ups, all business types can utilize this technology and level of service that might have previously been unattainable with software you had to install on the desktop.
With most being subscription-based and being as cheap as a cup of coffee, it’s a no-brainer!
Scalability and integration to other applications
With a lot of these tools, they’re adaptable. They can scale up or down with the business, depending on your needs. They’re also easily integrated with other applications that you might be using as a business.
No maintenance or upgrades are required on your part
As most of these tools are controlled by the business running them, you don’t need to worry about downloading any patches or doing any maintenance on the software. All of the maintenance and upgrades are made automatically so that every time you log into your account, you have the newest and most up-to-date tool available.
This lack of maintenance required on your part as a business is a major timesaver and causes a lot less hassle than having to chase customer service if you’re having issues with the software.
Reduced time when setting up and using the software
With traditional software before the SaaS industry became so prominent and popular, a lot of time was spent setting up and onboarding your users onto the software. This process could take away a lot of precious time that the business couldn’t afford to waste.
With SaaS tools, time is reduced dramatically and there’s no need to install or download the software for the most part as it’s typically accessible through your online browser.
Invest in SaaS tools for 2022
If you’ve been looking at SaaS tools and how they could benefit your business, then it’s certainly time to start spending your money on SaaS. There are plenty of advantages that can be achieved from investing in this area of business.
WRITTEN BY
Sophie H.