Born in Brooklyn, then moving to NJ, my dream was always to attend FIT in New York City to pursue my passion in the fashion industry. On March 6th 1987 that was all taken away from me. Being an only child shortly after my mom was diagnosed with breast cancer, she passed away June 16th on my birthday. Her wishes were that if anything would ever happen to her, I would come and be with family in FL. Thus, my test in life began. I had to find another career that would work with my surgeries. I became a real estate investor buying and selling properties, then started doing mortgages.  
Soon thereafter I became a mortgage broker-- The fulfillment of being able to help others that nobody else could. Helping others made me forget my own life challenges. I don’t know how I would have gotten through life without that career, and my children. My customers loved me because I made a difference in their lives. 
I was in a horrible car accident that scarred my face and almost took my life. Moving to Florida I found a doctor that specializes in deformed babies. I felt if he could take care of them, he could take care of me. They were changing and I wasn’t. The surgeries started in 1989 and continued into 2010. Through all this I tried everything on my face but nothing worked. I had to work hard on everything else so nobody would notice my face. I was physically fit, sustained long hair and took care of all other physical features. I felt that I always had to explain to everyone what happened to my face. I would refuse to take photos and if I did it would be the left side of my face. I envied others for taking photos with their families. 
In 2010, my Doctor took a job as the head plastic surgeon at the hospital and couldn’t take care of me anymore-- I was devastated. Dr. Diana Elias was a plastic surgeon and a bone specialist. She was going to do 2 major surgeries with today’s technologies one 7.5 hrs. and the other 4.5 hrs. I was down for 2 years and lost everything financially. But I didn’t care. I was finally given back my life in 2014. If there was an award for best plastic surgeon, it would be hers. Through my healing, she called the pharmacist and they put in their recommendations. People started noticing the improvement in my face and how great and fresh I looked now as I am turning 61. It changed my life and I knew it could change other people’s lives.
This inspiration to help others took the form of launching a beauty brand called Estala. Not only do the products offer Anti-Aging properties, they also help with scarring and healing. The ingredients used are all natural including lactic acid, retinol, chamomile, witch hazel, bisabolol and coenzyme q 10, a powerful antioxidant that significantly reduces the signs of lines and aging. It also promotes collagen for firmer skin texture and stimulates cell renewal to improve surface texture and tone. My Age Defying Retinol Mask replenishes, tightens and rejuvenates mature, acne  or environmentally damaged skin with our Retinol mask supporting collagen production while tightening and smoothing skin, resulting in a glowing look. The Revitalizing Toning Cleanser  replenishes, tightens and rejuvenates mature, acne  or environmentally damaged skin. I was on a mission to create a natural and unique collection that can support collagen production while tightening and smoothing skin, resulting in a glowing look. 
Other ingredients in my products include Rosehip Seed Oil rich in Vitamin A (Retinol) that can help reduce signs of aging including smoothing fine lines, and leaving the skin tighter and firmer. Vitamin C, a collagen stimulating nutrient, improves the texture of scars because of the role the fatty acids play in skin cells regeneration post injury. Chamomile to soothe, comfort and moisture the eye area, with antioxidants that help protect the skin from environmental stressors and reduce the appearance of aging. Sweet Almond Oil soothes puffy eyes, moisturizes, and lightens the appearance of some scarring. Vitamin A Palmitate reduces the appearance of fine lines. Vitamin K helps reduce the appearance of dark circles.
Avocado Extract increases the metabolic energy process in your skin cells’ mitochondria, which means it improves your skin’s natural healing and health and gives it a natural radiance. It also moisturizes, hydrates and smooths your skin even further while minimizing inflammation and redness. Copper provides skin tissue repair, healing properties, antioxidant effects and improves collagen levels so sun-damaged and aged skin can restore its natural elasticity and brilliance. In the skin, copper is involved in the synthesis and stabilization of extracellular matrix skin proteins and angiogenesis, so it protects the skin from premature aging and helps significantly restore aged and sun-damaged or smoking-damaged skin. Allantoin is a scientifically proven anti-aging ingredient that has been shown to diminish the appearance of scarring on the skin and increases skin smoothness, aids in wound healing, promotes cell proliferation and longevity. Allantoin is a scientifically proven anti-aging ingredient that has been shown to diminish the appearance of scarring on the skin.
The growth and learning experience of navigating a challenging post-accident recovery led me to finding my true purpose and passion, and ultimately, the lesson learned is that no matter what life throws at you and what challenges you are presented with, there is always a silver lining if you truly change your perspective and search for the positive.