Evvy Co-Founder Laine Bruzek: We're an 'Answers Company'

When Laine Bruzek and Priyanka Jain co-founded Evvy, the former Stanford classmates boldly set out on a mission to redefine the global conversation around vaginal health. Unlike most women’s health brands, Evvy launched without traditional products or treatments. 

“One of the reasons why we made that conscious decision is because the most important thing to us is trust. When a customer comes to Evvy with what might be a long-[lasting], miserable vaginal health problem, we first want to give them answers, not a sales pitch for another vaginal health product that may not be the perfect fit for them.” 

Bruzek wants Evvy to be seen as a company that provides answers first. For nearly a decade, Bruzek was searching for answers herself when it came to her own health. She suffered from recurrent infections in college and tried everything from prescribed creams to home remedies to no avail. However, Bruzek knew there was a better way and refused to give up. Her personal experience was a major influence in co-founding Evvy.

“What Evvy can give you is unprecedented answers on your own body, and in that process, we’re completely candid about what science knows and doesn’t know yet,” Bruzek says. “For instance, we want to educate everyone with a vagina on what ingredients have been scientifically proven to improve your vaginal microbiome, and what hasn’t — so you can make more informed decisions about your own health.”

Bruzek says she encourages people with vaginas to turn to Evvy as a valuable resource for vaginal health education, in addition to personalized reports on the vaginal microbiome. 

“#AskEvvy is our platform dedicated to scientifically sound and engaging vaginal health education. One of our biggest uphill battles is fighting misinformation about vaginal health online, which is often put out by companies trying to tell you that your vagina needs to smell like flowers,” Bruzek explains.                       

“If and when we do launch solutions, they will be based on comprehensive research based on a robust understanding of the vaginal microbiome. We would never sell or even recommend something that we didn't 100% believe was going to help improve your vaginal health.”

Evvy currently offers people with vaginas at-home vaginal microbiome testing kits. The vaginal health test is then sent to the company’s lab for analysis of all bacteria and fungi in the vaginal microbiome. A specific breakdown of the results is delivered back to the user in a personal, private online dashboard. Throughout the process, Bruzek and team aim to help Evvy members feel educated, supported, and empowered in decoding discharge, pH levels, and other vaginal health concerns.

While Evvy’s first focus is spreading the word on why the vaginal microbiome is so important, Bruzek says she wants to completely demystify female health over the next decade. 

“The thing that I'm most excited about for Evvy is expanding our understanding of not just the vaginal microbiome, but other biomarkers in the female body,” Bruzek says. “Our highest level vision isn't just around the vagina. It's: How do we radically reinvent how we understand and treat the female body as a whole?”