If you have skipped a rock on a placid pond, you’ll know the ripple effect is longer lasting than the initial splash. From one singular spot of disturbance, the ripples reverberate across the surrounding water, with each ripple adding to the original disruption.
The basic concept of the ripple effect is what drives The Desai Foundation; a nonprofit organization which empowers women and children through community programs to elevate health and livelihood in the U.S. and India. “Consistency is what has the most impact,” says Megha Desai, President of The Desai Foundation. “A lot of organizations go out and do programming once, then leave, but we are consistent so that we inject these ideas into everyday life.”
Megha Desai. Photo Courtesy of Ross Asdourian
For the past 20 years, The Desai Foundation has focused on improving livelihood through children’s health camps, sanitary napkin programs, and health seminars, as well as vocational training programs, like sewing and computer classes. In their most recent partnership, The Desai Foundation teamed up with Indian designer, Payal Singhal to amplify this consistency and extend beyond the stigma of a public organization’s one-off donation.
"I was looking for a platform that allowed me to get involved beyond mere monetary support,” says fashion designer Payal Singhal, who launched her namesake brand Payal Singhal in 1999, and whose partnership brings the Foundation’s efforts full circle by engaging women who have completed vocational programs in India to provide them with a next step.
After a fateful meeting in Bombay, Singhal asked Desai how she could get involved with the Foundation. Although Desai came back with a modest suggestion of donating 10 percent of proceeds from designated pop-up stores, Singhal insisted she come back with a more extensive offer.
"I went back to the drawing board and came up with all these insane ideas and she said yes to everything,” said Desai. This included donating two of her iconic patterns to The Desai Foundation, so that the foundation receives a portion of anything sold from these patterns, as well as the second-tier partnership, which both Desai and Singhal value as the highlight of their collaboration.
Singhal and Desai
“We’re working with the women we’ve taught to sew on a line of handbags,” says Desai, explaining that through Singhal, they were able to launch a collection of signature tote bags and vanity kits, which will be sold on the international market.
“Two signature Payal Singhal prints--the Anaar Aur Mor print, and the Chidiya print have been dedicated to this collaboration,” explains Singhal about the designs, which also happen to feature a lotus; The Desai Foundation’s logo. “The highlight for me was to visit the foundation’s sewing vocational program in Valsad, Gujarat. It’s one thing to be associated with a cause, and another to interact with the people who are going to be impacted by your work.”
It is this first-degree impact which ties back to The Desai Foundation’s macro-motivation to improve women’s quality of life while simultaneously improving self-worth. “When women have dignity it really elevates the entire community,” shares Desai, who was able to make this connection within the first year as President.
It was on one of her placement visits to Gujarat, India where Desai initially recognized the unquantifiable effects of the foundation. In villages such as Talangpur, Kharel, and Untdi, the Foundation had encouraged women to take factory jobs after completing three months of vocational training, even prior to the partnership with Singhal.
Yet, after one training session in Untdi, none of the women took the jobs lined up for them—ones with pre-negotiated salaries and commissions, as well as comfortable atmospheres—“We were a little concerned that we had done something wrong,” confesses Desai.
So, Desai sat down to understand what happened, only to learn that the majority of these women had used the vocational sewing program as a reprise to get out of the house, to meet friends beyond their extended family, to learn a new skill, or, to instill a sense of dignity. “One of the women said she sews for all the women on her block—it wasn’t about the money— she now feels like she has an expertise and she carries that with so much pride.”
Upon leaving the village, Desai checked in with the local school, only to find out one of the little girls, who had previously skipped classes for days at a time, had reached her 90-day attendance mark. “Her teacher pointed out that her mom now walks her to and from school everyday,” says Desai, further explaining that her mother was the woman now sewing for the women on her block. “Just the act of her mother walking her to school shows that her mom invested in herself, and, now, she’s trying to instill that dignity in her daughter."
Although The Desai Foundation quotes 331,000 lives impacted by these practical programs in both India and the U.S., Desai acknowledges the thousands of lives, similar to the Untdi family in India, that cannot be statistically recorded.
It is this immeasurable impact which emphasizes the Foundation’s mission to make a long-term investment in the lives of one woman, knowing it will impact not just her family, but her whole community.
WRITTEN BYJillian Dara Rinehimer