by Liz Elting · 22 May 2020 · 6 min read
Women, LGBTQIA+, and people of color entrepreneurs, we've got news for you!
When I set out to begin Leon, I knew one thing: I wanted to work in business but struggled to find clothes that made me feel confident while doing so. With little to no knowledge or experience in the tech and fashion industry, I ventured to conceptualize Leon, an eCommerce petite women's clothing brand.
One hundred and seventeen times, that's the number of times I've been rejected for funding while pitching my business, soona, to banks, angel investors and venture capitalists.
"Can you turn on your video, please?" That was about a year ago when I was on a global call. I was called out by another leader, and I totally panicked. No one ever had called me out for not having my video camera on during a meeting.
Our world is currently hindered, scared, and uncertain due to the COVID-19 pandemic.
CEOs are beginning to ask not only how to survive the pandemic, but what they will be surviving into.
It seemed like everything happened overnight because, well… it did. One moment, my team and I were business as usual, running a multi-million-dollar edible cookie dough company I built from scratch in my at-home kitchen five years ago and the next we were sitting in an emergency management team meeting asking ourselves, "What do we do now?" Things had escalated in New York, and we were all called to do our part in "flattening the curve" and "slowing the spread."
During a recent meeting on Microsoft Teams, I couldn't seem to get a single word out.