In the digital age, marketing has become more critical than ever. Most consumers encounter businesses and products for the first time online, so you lose that edge that a charming storefront or winning staff might have given you in the days before the internet. Your marketing strategy is crucial to converting visitors into customers.
Well, here we are at the tail end of March 2023, and I can’t help but feel reflective. Yes, after several weeks of “Get it girl!!!!” and “Treat yo self queen!!!” marketing emails, you’re likely well aware that March is Women’s History Month. The fervent tone and saccharine sentiments feel at odds with the moment in which we find ourselves.
The idea of having a dream job is deeply ingrained in our culture. We are often encouraged to identify our passions early on and to pursue careers that align with those passions. However, the reality is that not everyone has a clear vision of what their dream job looks like. And that's okay. In fact, not having a dream job can be a good thing.
SWAAY is more than just a publishing platform, we're a community of thought leaders who are collectively challenging the status quo through storytelling. We strive to provide women with the tools and guidance to tell their own stories and elevate their voices.
On-demand, one-on-one editorial guidance
Streamlined publishing process and entry editor
Content strategy based on individualized goals
Mentorship opportunities in any and all industries
Access to a diverse network of thought leaders
Built-in audience of relevant, engaged readers