5 Ways to Grow Your Podcast Audience In 2022

A podcast is a collection of digital files that are typically hosted by an individual or a few individuals who share stories, lead a conversation, or report on news, entertainment, sports, etc. These digital files are made available for listening or downloading via the internet. The most popular podcast topics include comedy, true crime, news, sports, and health/fitness. Podcasts are rising in popularity and if you haven’t started listening to them yet, you should consider starting because it helps you cut down on screen time and you can learn more information about various topics at the same time. Podcasts are also a way to avoid the bias of mainstream media and it’s a great way to multitask and make working much easier. If you already have a podcast and would like to grow your reach, keep reading for 5 steps that you can take. 

The first way you can grow your podcast audience is to market it with the help of a podcast promotional service. This is considered the most cost-effective way that you can reach your potential customers and you are also able to analyze results and modify your campaign as you go. It takes just minutes to have your podcast advertising campaign up and running, all you need to do is input what you want to promote and the text you would like to be included in the ad. You also have the option to include your audio in the ad or have a professional voice artist record the ad. The campaign will then be run automatically and is a very effective way to reach your target audience. There are many platforms that you can use for podcast promotion, and research shows that 61% of all listeners act on podcast advertising.

Consistency is the key to success in everything you do and it is no different when you have a podcast. If you want to see your audience grow, you must consistently provide content. You need to schedule days and times when your podcast will be posted and available to stream. In addition, you also need to provide consistently good episodes. The audience must know that anytime they tune in, they will be entertained, even if they miss an episode. If you create interest with your podcast, you cannot leave people waiting for episodes. 

By having an email list, you can keep in contact with your listeners and inform them of any updates and new episodes that are available to stream or download. This is a way to promote good customer service and allows you to build a relationship with your audience which will inspire loyalty to your podcast. Simply give new listeners the option to sign up to your email list and then use this as a platform to share whatever it is you want with your listeners regarding your podcast. 

When you collaborate with other creators, your show will become more visible because you will be exposed to their audience. You can do cross-promotion by featuring these content creators as a guest on your podcast and in return, you can be a guest on theirs. This can help your audience increase by encouraging their audience to tune into your podcast as well. If your guest has an audience on their podcast, that works even more in your favor because you can arrange that their guests be informed about the collaboration which will create more buzz. 

Social media is one of the best ways to market any business or brand in this day and age so need to prioritize great social media content for your audience. This can include highlights from your previous episode or supplying new and existing listeners with entry points into each podcast episode while also posting episode links. You can also use social media to promote upcoming episodes by teasing your audience with upcoming featured guests. Additionally, social media can be used to share highlights and milestones with your fans on social media. 

Running your podcast is a fun and innovative way to establish your business or brand. This is the perfect opportunity to establish a platform where you can discuss whatever you want to discuss without any filters and you can grow a massive following this way. Many podcasters are also making large amounts of money from this which is something that should motivate you to grow your podcast even more. The more people you reach, the more people your content can influence which has the potential to be revolutionary and lucrative.