If you think about your personal brand as the way you communicate who you are, what you stand for and why others should find you relevant and valuable, then you can see the importance of being intentional about your branding.
With the future of your brand on the line, codifying your culture, letting the world know you are, and telegraphing your values should be at the top of your priority list. One key to success is reflecting those things in your messaging, wherever it appears.
When I started my business in 2014, I found myself wrestling with how to incorporate my philanthropic mindset with my business goals. In the traditional capitalist model, we're conditioned to produce something—whether it's a product, a service, or a platform—from concrete thoughts and actions. Once we've met quarterly and annual revenue goals, any extra time or money that we happen to have leftover can be donated to an organization for a gold star of participation. This typical model, which leav
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