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Five Essential Lessons to Keep in Mind When You're Starting Your Own Business
Culture

Five Essential Lessons to Keep in Mind When You're Starting Your Own Business

"How did you ever get into a business like that?" people ask me. They're confounded to hear that my product is industrial baler wire—a very unfeminine pursuit, especially in 1975 when I founded my company in the midst of a machismo man's world. It's a long story, but I'll try to shorten it. I'd never been interested to enter the "man's" world of business, but I discovered a lucrative opportunity to become my own boss—even if it involved a non-glamorous product. I'd been fired from my previous jo

Please Don't Tell Me I Am Being Difficult
Business

Please Don't Tell Me I Am Being Difficult

"I think you need to stop being so difficult and just let this go," the senior leader said exasperated, handing my sheets back to me. He was annoyed. I took my sheets back and walked out. It was a battle I wasn't about to win.Those sheets outlined my compelling case for delaying the launch my team had been leading. The proposition wasn't differentiated. The media plan was underfunded. The estimates from sales teams were coming in lower than expected. My persistence, my persuasive business case,

Nearly Two Decades Ago, I Accidentally Became an Entrepreneur. Here's What I've Learned
Career

Nearly Two Decades Ago, I Accidentally Became an Entrepreneur. Here's What I've Learned

We're living through an unprecedented time. It's scary, but I've been here. I started my career working for design firms in 1993, then added a side venture in the mid-90s, a custom kid's bed linen business that I ran for 10 years. In the late 90s, I added a second moonlighting layer (because who needs a social life in their 20s): smaller, then bigger interior design projects in whatever waking hours I had. In 2004, I got an opportunity from one of those side clients to launch my own interior d

Tips To Help Women Move Beyond #OKBoomer at Work
Career

Tips To Help Women Move Beyond #OKBoomer at Work

When I first heard #OKBoomer, I cringed and thought — here we go again. Yet another round of generation bashing, this time Millennials against Baby Boomers. This new social media conflict will not help workplace dynamics. Throughout my career, I've heard countless rants about long-established workplace norms that younger generations perceive as overly repressive rules that subvert identity, familial obligations, civility, and respect for the environment.

Why Conscious Capitalism Is The Future
Business

Why Conscious Capitalism Is The Future

When we think about being "conscious" anything, it's easy to fall into the subject of new age spirituality or just focus on leading a conscious lifestyle through regular yoga sessions, composting, and keeping chickens in the backyard. All of these things are great (when aligned with our personal values), and these actions can enhance our day-to-day lives and inspire others to do the same. But when it comes to the world of business, can the word "conscious" not only play a role, but also help pro

It's Time For The Fashion Industry To Stop Ignoring Older Women
Culture

It's Time For The Fashion Industry To Stop Ignoring Older Women

A few months after I left my corporate job as the Head of Merchandising for Old Navy Online, I walked into the Everlane concept store in preparation for an upcoming meeting at their corporate office. As I looked around trying to find an outfit, a feeling of alienation came over me. From the perky twenty-something sales associate that looked at me askance when I walked in, to the array of androgynous, box-llooking, nondescript apparel, it was clear that I didn't belong. I finally landed on a stre

How I Turned My Trauma Into A Thriving Business After Major Brain Surgery
Frontier

How I Turned My Trauma Into A Thriving Business After Major Brain Surgery

The first pic you see of me here is from November 2018, roughly 3 weeks after having brain surgery. It all started one morning in January of 2018. I flew from LA to San Jose en route to Santa Cruz for several meetings I had set for the day. I was driving on Highway 17 heading to Santa Cruz from the San Jose Airport. I was on the freeway for all of 20 minutes, and out of nowhere a car comes out from a residential area to the right of me, attempting to make a left turn onto the freeway where there

My Unfiltered Struggle In Launching A Product To A Neglected Market
Culture

My Unfiltered Struggle In Launching A Product To A Neglected Market

Early spring 2018, I walked into the building of a startup accelerator program I had been accepted into. Armed with only confidence and a genius idea, I was eager to start level one. I had no idea of what to expect, but I knew I needed help. Somehow with life's journey of twists and turns, this former successful event planner was now about to blindly walk into the tech industry and tackle on a problem that too many women entrepreneurs had faced.

Seven Tips For Working Remotely From A Pre-Covid Remote Founder
Career

Seven Tips For Working Remotely From A Pre-Covid Remote Founder

I feel I'm at my most productive when I am free to travel, learn, and create without the constraints of geography, an office, or a time card. So, when I founded Final Straw just over two years ago, I sought to develop a company culture that inspired people to approach everyday problems with ingenuity, and was determined to create a team that was 100% remote. Initially, there were people who pointed out all of the reasons that a company operating remotely couldn't be successful; however, I knew t

Taking My Own Advice: How I Learned To Let Go Of The Things That Are Out Of My Control
Business

Taking My Own Advice: How I Learned To Let Go Of The Things That Are Out Of My Control

It seemed like everything happened overnight because, well… it did. One moment, my team and I were business as usual, running a multi-million-dollar edible cookie dough company I built from scratch in my at-home kitchen five years ago and the next we were sitting in an emergency management team meeting asking ourselves, "What do we do now?" Things had escalated in New York, and we were all called to do our part in "flattening the curve" and "slowing the spread."

Men Told Me Boob Sweat Isn't "A Thing," But I Built My Business Anyway
Career

Men Told Me Boob Sweat Isn't "A Thing," But I Built My Business Anyway

It's absurdly difficult to launch a product for women, by women. When I moved to NYC, I was bright and full of dreams, my hopes pinned on a colorful career and exciting new friends. Within one year, exciting new friends in tow, I was fully engaged in learning the ropes and climbing the ladder at a global investment banking firm. It was an exciting time of learning new things and my capacity for growth was enormous.