In business, it's tempting to make sudden judgments based on current events. However, to understand a company’s true performance, you have to look at a wider picture to understand themes and trends. Taking a decade into account can tell you how a company is doing, what unique events it may have encountered, and what goals were met. Rokt faced many unique events in the last 10 years. The growth of ecommerce due to world events also saw the need for new solutions as customers wanted more personalized results. The need for improved service in the ecommerce field put Rokt in a unique position to meet these needs for companies selling all manner of items from commercial products to entertainment. The decade saw its ups and downs, but Rokt achieved many successes due to innovation, teamwork, and perseverance.

Rokt’s Decade In Review, Nine Points

  1. One of Rokt’s key visions in the ecommerce industry is building new and more effective solutions. Since its creation in 2012, Rokt has steadily worked towards its mission to unleash the potential for its clients and customers.
  2. Rokt also published blog entries examining the paradox of choice in the ecommerce industry. This is an important area of consideration as too many choices can confuse clients and reduce overall results. A focus on solving specific issues and achieving the best results can be highly beneficial for customers.
  3. The end of cookies as an effective tracking tool and stricter restrictions on digital ad tracking created unique challenges in the world of ecommerce and the companies that work in the industry. These changes are not the end of effectively using customer data, however, and Rokt is poised to be a solution.
  4. Rokt’s workforce continued to grow and the addition of 131 people across the globe brings the total to 400 Rokt’stars worldwide. The teams also bonded by playing ping pong and celebrating the holidays, showing Rokt’s commitment to teamwork and strong company culture.
  5. Rokt optimized nearly 600 million digital transactions through the year 2021. This resulted in an impressive revenue of 240 million US Dollars. This shows a yearly growth of 135%. Continued profit and growth of company activity point to strong performance and continued growth in the industry.
  6. Equality is a key goal in several businesses and fields. While many companies strive to improve workplace diversity, in the tech world, only 28 percent of the leadership positions are occupied by women. Rokt saw a challenge and decided to meet it. With a continuing goal of diverse and skilled hires, Rokt’s leadership team is 57 percent women-led.
  7. Rokt also collected many awards during the year including Great Place To Work and Inc.'s 5,000 List of America’s Fastest Growing Private Companies. These awards show Rokt’s strong company culture and commitment to a people-first philosophy.
  8. Rokt’s technology was recolonized for its effectiveness as an ecommerce solution and also received security certifications including SOC 2 Type 1 compliant and ISO Certified. Security is critical in the ecommerce field and Rokt’s focus keeps customers and clients safe.
  9. Finally, Rokt raised 325 million US Dollars in Series E funding led by well-known hedge fund Tiger Global. The company has a total valuation of 2.4 billion in US Dollars and is planning an upcoming IPO.

The thanks and praise for these many great achievements are owed to many including clients and Rokt’s dedicated teammates. The past decade was a unique time and Rokt rose to the occasion, ready to meet tomorrow’s goals.