Smartphone ownership in the U.S. surpassed that of all other computing devices in 2018, according to figures recently released by this U.S. Census Bureau report. With a presence of 84% in American homes and increasing, these smart devices with their QR code scanners make it easier for businesses to share their offerings with patrons and improve their customer experience.
Understanding QR Codes
QR code stands for quick response code that smartphones can read. A QR code consists of embedded information that can include letters or numbers, so companies can share information like contact details and emails with their customers when they scan the QR code.
However, there are several types of QR codes, each with a particular purpose. Knowing the difference between them can help you choose the best type to match the needs of your business.
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URL QR Code
Uniform Resource Locator or URL is the most common QR code type, connecting users to an embedded website address. By scanning the QR code, your customers arrive at your website, eCommerce store, or whatever other URL you want effortlessly, without typing anything.
Imagine how you can improve your customer experience with a QR code if you constantly need to change specific details. One example is a restaurant making frequent menu changes. Instead of printing new menus, their customers use the QR code to see the changes online.
Virtual Business Card QR Code
People don’t want actual business cards anymore, but they want a smart way to keep your name, phone number, email details, and social media links where they can contact you. With a vCard QR Code, you can provide all the details and your professional photo, and they can keep it on their smart device or print it out. As a result, a vCard QR code makes it easier than ever to make yourself known to others.
Phone Number QR Code
The Phone Number QR Code allows you to share your contact number, making it easier for customers to connect with your company. When they scan the code, they can directly contact your phone number without typing it into their phone.
Email QR Code
Share your business email with an Email QR Code that allows customers to send you an email with a pre-planned message. It is beneficial for signing up users to your newsletter, giving people answers to frequently asked questions, or troubleshooting customer support issues.
Plain Text QR Code
Plain text QR codes are a versatile tool, allowing you to share operational information like stock numbers for inventory or product ingredients. You can also use plain text QR codes to help boost sales by offering coupons or advertising an upcoming promotion.
SMS QR Code
Short Message Service or SMS QR code can send and receive text messages. Prepare the code with pre-written text and the business phone number so your customers can send the message without doing anything. SMS QR code is an invaluable data collecting tool because you also get the sender’s phone number, but it has other uses like customer support and marketing.
WiFi QR Code
Make it easy for customers to access your WiFi network with the WiFi QR code. Then, they scan the QR code and connect automatically without manually typing in a password.
Social Media QR Codes
Your customers want to know that you have a social media presence, and they want quick access to it. So use the Social media QR code to increase brand awareness for your business on Facebook, YouTube, Twitter, or Instagram.
How to Create QR Codes?
Creating any of the above QR codes is easy with TRUiC’s free QR code generator. Once you have decided which type of code you want to generate, you fill in the content information and choose the foreground and background colors that align with your brand.
The QR code generator allows you to upload your logo before customizing the design. Then, when you are 100% pleased, press “Create QR Code,” and it is ready to download and share.
Final Take:
QR codes appeared almost two decades ago for the motoring industry. However, they quickly transitioned into business use but weren’t too popular because the technology required downloading a third-party app. Smartphone usage changed all that, and now your business can benefit from the possibilities they offer for promotions, informing your customers, and collecting information.
