Ignoring lead generation will only cause a slow death of your business. In this age of fierce competition among businesses, where one out of five businesses is likely to close within one year, you need to do something different to stand out from the crowd.
Lead generation is one of the reliable strategies that can help you take your business to the next level. You don’t need any advanced strategies to achieve success from lead generation. It’s easier to get more qualified leads by focusing on your website.
Here are seven proven tips to help you turn your website into a lead generation machine – let’s dive in!
Rethink Your Website Design
A crappy website design cannot benefit your business. With the shrinking attention span of people, you need to create a persuasive website design that keeps your website visitors hooked.
You need to check if your website design hinders your way of getting more leads. It’s better to use a prototyping tool to create and test different designs before choosing one for your website.
Make sure your website design resonates with your branding theme. You should also use A/B testing to check how different versions of your website resonate with your audience.
Identify Your Top Pages
Getting straight into lead generation without analyzing the current state of your website is not a good approach. You need to identify the pages of your website that get the most viewers, so you can place lead magnets accordingly.
For example, if there are more people on your blogs than on your service pages, you should check how you can use blogs to get more leads.
You can use tools like Google Analytics to check the gap between users on different pages. After identifying your top pages, you can move on to create better lead magnets that help you convert users into leads.
Add the “Live Chat” Option
Users no longer want to pick up the phone and call a vendor when they visit their website. Nowadays, if you want to increase the dwell time on your website and get more leads, you need to answer all the queries of users the right way.
Using a chatbot on your website can keep visitors engaged. Chatbots have now transitioned from being a “nerd” feature to a necessity for website owners.
By adding a chatbot to your website, you can answer the queries of your customers on the spot. You can also integrate your customer support team into your chatbot.
Write Persuasive CTAs
Most users are going to land on the homepage of your website. When a person comes to your website for the first time, you should try encouraging them to “subscribe” to your mailing list instead of pushing them to read the longest form of content you’ve produced.
Here are some generic (yet powerful) CTAs you can use:
- Join our mailing list.
- Talk to our experts.
- Get a free trial.
Personalize the CTAs
Another great way of getting more leads is showing personalized CTAs on your pages. Using a tool to show dynamic content on your website keeps the users engaged. Compare different CMS tools to choose the one that can easily be implemented on your website.
Use Ebooks as Lead Magnets
Most users cannot resist the urge to consume super-refined information in the form of an Ebook. If you have tried various lead magnets and none of them have worked, you should consider using Ebooks to get more leads.
Before you start writing your first Ebook, you should consider checking the pages that are most visited by your target audience. You can find the correlation between your top pages and identify how to fill the gap with an Ebook.
After that, you can get down to write an Ebook that offers detailed information and a new perspective on a given topic.
To ensure that your offer of giving an Ebook is “non-intrusive,” you should consider adding a CTA to the Ebook on your relevant blog posts. For example, if you have a blog on “How to learn coding,” you should offer your Ebook about coding on that page instead of promoting it on the homepage.
Study Your Competitors
What if your competitors have a better lead generation strategy that beats whatever you do? You need to check what your competitors are doing to ensure that your efforts don’t go wasted. Analyzing your competitors will help you create a foolproof lead generation strategy for your website.
Keep on Testing
Getting results from lead generation is all about testing and trying your available options. Instead of sticking to your “ideas” and worshipping them even when they don’t bring results, you should focus on trial and error. Ruthless R&D will make it easier to identify lead generation patterns that work best for your website.
