Twitter is currently ranked number 3 among the social media networks after Instagram and Facebook. That makes it a formidable marketing powerhouse with over 330 million active users. Its user-friendly interface makes it a little easier to manage than the other two platforms. But its hidden power lies in hashtags. Though Facebook and Instagram have adopted the same feature, it's not as widely used as it is on Twitter. Using this feature properly can launch your business or brand into new heights. But it's not as easy as it sounds. In addition to this, there are also services to take advantage of, like Twesocial, which is an organic growth service or to use to buy Twitter followers. As more and more content is created daily, small, generally unimportant hashtags are stifled. And so we present this small guide on how to use them properly. 

Find Relevant Content

Hashtags are used to sort through massive amounts of user-generated traffic. They pool the tweets of similar content into a single category making it easier to find the content you are looking for or attract users to your content. Of course, the content must match the hashtag, or it will generate adverse reactions and possible reports on misleading marketing. Using them is like using salt in cooking. Too much of them will suffocate the content, but a few spot-ones will generate traffic to your profile and onto your website. 

Helps With Branding

It will help to create a hashtag for your brand. Be mindful that slogans don't always translate into hashtags. A brand hashtag must be impactful and straightforward, so it will encourage people to use it on their own. Character count matters. It will be a struggle at first until you generate enough content. Using photos and video with your brand hashtag will make your tweets stand out more among the others.

Generates User-Generated Content

Influencers regularly post hashtag challenges which in turn drives user-generated content and drives new users toward their account. Taking advantage of this would be very beneficial. It would create brand awareness and increase the visibility of your content. Also, it would be easier to track and quantify your content, and as such, it would drive new followers to you. Your audience wants to engage with your tweets, which would also involve them, and is a quick way to get Twitter followers. 

One of the more successful hashtag challenges was #WantAnR8 by Audi. The first tweet was just an expression, but Audi surprised Joanne McCoy(the hashtag creator) with an opportunity to drive an R8 Audi for a day. The campaign continued, with several others getting a chance to drive it for a day. #WantAnR8 was tweeted over 75 thousand times, and it drove massive amounts of traffic to Audi. It was a smart move to use their followers as brand ambassadors.

Best Way to Promote

The goal is to create a brand hashtag that is simple and impactful and convinces people to use it. Sounds easy, right? Well, it isn't. A single wrong step can create a disaster. But if you tread lightly and listen to your followers and customers, it can hugely benefit your brand.  Keep the brand hashtags simple and easy to spell so they are easy to remember. Be consistent on your brand's social platforms, as there will always be users who follow the brand on multiple platforms. 

Combining your brand with a particular lifestyle will open many new doors that were previously unachievable. Organic food will always be paired with fitness and people trying to live sustainably.

Increases Growth and Engagement

As hashtags are visible to anyone on the platform, posting tweets with the more popular ones relevant to your brand will increase the influx of new followers to your account. As long as you post relevant tweets, more and more users will engage with your content. And as more users engage with your account, your profile will be more visible. One part will stack onto the other. 

Conclusion

#hashtags have come a long way since their origin in the IRC chat rooms. Ever since Twitter adopted them, they have become a powerful marketing tool, now more than ever, rivaling more traditional media like television and radio.