Profiles
Phia, and the Price of the Last Name
Phoebe Gates and Sophia Kianni raised $43.5 million at a $185 million valuation, took nothing from her parents, and then spent 2026 answering for an affiliate scandal.
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Contributor
The SWAAY Desk
Staff reporting
Business
The Creator Economy Is Being Bought
Seventy acquisitions in six months, on pace past a hundred for the year. For the first time, media companies were the largest category of buyer.
Profiles
The Woman Who Invented Wedding PR
Leila Lewis built an agency for an industry that did not know it needed one. Nearly two decades and 7,000 press placements later, the category she created is standard practice.
Profiles
Emma Grede Wrote the Playbook Everyone Is Copying
Good American, a founding stake in a $5 billion Skims, a book and a podcast. The celebrity-plus-operator model is the default now, and the hard half is the part nobody copies.