Co-founder and CEO at Writer
People adapt to the conversational style of their workplaces, repeating its jargon no matter how ridiculous it sounds. As champions of clear writing, Writer cuts out wordiness and suggests crisper alternatives.
People adapt to the conversational style of their workplaces, repeating its jargon no matter how ridiculous it sounds. As champions of clear writing, Writer cuts out wordiness and suggests crisper alternatives. While we see some pretty wacky prose, by far the biggest category of less-than-pristine writing is — you guessed it! — corporate-speak.
With the future of your brand on the line, codifying your culture, letting the world know you are, and telegraphing your values should be at the top of your priority list. One key to success is reflecting those things in your messaging, wherever it appears.
Social psychologists say your influence isn’t so much about what you say but how you say it.
TL;DR: Pandemic stress-related toxic communication can creep into your customer communication. Don’t let it! Set the example, nip toxicity in the bud, protect your team from incoming, build in rest, celebrate the good stuff, and codify that positive voice in your company styleguide.
At a time when Big Tech has near-monopolistic influence over what we see and say, the power to censor should not be in the hands of so few. Big Tech must self-regulate, and they have a unique capability to do so.
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