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What Women Wear to Ring the Opening Bell

Every Wellness Trend of the Last Five Years, With the Exit Price Attached

Is Your Side Hustle Working For You?
TikTok Built Poppi. Can It Build Another One?
Charlotte Tilbury Is Fighting the Dupes. The Internet Is Winning.
Business, culture, and the people moving the world forward.
Hormone Health Just Out-Raised Beauty. Here's Where the Money Moved.
A wearable that reads cortisol through skin. A Canadian telehealth startup doubling its Series A in a year. Here's what the checks say about where investors think the next decade of women's health spending goes.
Second-Time Founders Raise Faster. The Numbers Say So.
More than half of 2025's seed and Series A capital went to founders who had already led a VC-backed company. The gap isn't perception. It's contract terms, timelines, and valuations, all measurable, all in the founder's favor.
How to Read a Cap Table Before You Sign One
A term sheet arrives with a cap table attached, and most founders skim it for the valuation number and sign. The document actually tells you what happens to your ownership in every scenario that follows, including the ones nobody mentions in the pitch meeting.

Is Your Side Hustle Working For You?
More and more people are opting to add a side hustle to their resume, not just to make more money, but as a way to pursue a passion.
The $1.95 Billion Question: What a Founder Really Walks Away With
A headline exit number is a press release. The wire transfer is a different document entirely, and the gap between them is built from preferred stock, tax code, and clauses nobody reads until the term sheet is signed.
You Can Get Rich Without Selling Your Company. Nobody Tells You How.
Owners borrowed $34.7 billion against their own companies in the year to September 2025 to pay themselves without giving up control. The mechanics are legal, the tax treatment is favorable, and almost nobody explains them outside private equity circles.

Common Financial Mistakes Small Businesses Make
Starting a business is no easy feat, and for many, the financial side of things can be the most confusing and overwhelming part of it all.
Quarterly Estimated Taxes Without the Panic
Safe harbor, the four dates, and how to stop lending the IRS money.

Take the Board Seat, Not the Title
Directors now earn more than $325,000 a year for a job that 55% of their peers say someone on their board can no longer do. Selection criteria are finally starting to catch up.
Poppi's Founder Just Signed With a Hollywood Agency. Founders Are Talent Now.
Allison Ellsworth built Poppi, sold it to PepsiCo for $1.95 billion, and no longer runs it. Her new WME contract sells the story anyway, and the gap between the two is the real story.
The Founder Doesn't Run It Anymore. That's the New Normal.
By year three, half of founders have already lost the CEO title. The data on what happens next is messier than either the boardroom or the founder cult wants to admit.
Do You Need an Agent? A Founder's Guide.
The word "agent" now covers three different bills: a legal requirement, a rented team, and a piece of software. Founders who confuse them overpay for at least one.

What Women Wear to Ring the Opening Bell
The NYSE dress code has no separate rule for women. What has changed is who gets asked to ring the bell, and why that guest list now tracks where capital actually sits.

Every Wellness Trend of the Last Five Years, With the Exit Price Attached
The global wellness economy grew to $4.8 trillion, but the spread between winners and losers tells the real story: for every Oura Ring there's an Olaplex, down 90% from its IPO high.
Which Celebrity Beauty Brands Actually Make Money
Kylie Cosmetics' revenue was overstated by roughly half before a $600 million acquisition forced the truth out. Three brands still generate audited, retailer-verified revenue anyway, and the difference explains why 22 celebrity brands failed in 2025 alone.
Gut Health Was a Wellness Niche. Then Poppi Happened.
Two grams of prebiotic fiber, one $1.95 billion exit, and a class action settlement that never decided whether the science actually holds up.
She Didn't Start It. She Took It Public. Inside Hali Borenstein's Six Years at Reformation.
In July 2026, Reformation rang the bell at $15 a share and a $1 billion valuation. The woman who rang it inherited the company mid-crisis, not at its founding, and that distinction explains almost everything about how she ran it.
Emma Grede Wrote the Playbook Everyone Is Copying
Good American, a founding stake in a $5 billion Skims, a book and a podcast. The celebrity-plus-operator model is the default now, and the hard half is the part nobody copies.
Phia, and the Price of the Last Name
Phoebe Gates and Sophia Kianni raised $43.5 million at a $185 million valuation, took nothing from her parents, and then spent 2026 answering for an affiliate scandal.
The Woman Who Invented Wedding PR
Leila Lewis built an agency for an industry that did not know it needed one. Nearly two decades and 7,000 press placements later, the category she created is standard practice.
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