by Gracie Griffin · 19 Aug 2020 · 5 min read
As we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
Thirty years on Wall Street has taught me a few things about being a woman in the business world that I'd like to share with the next generation of multicultural women who want to start and scale a business. In the early days of my career, I had my own personal missteps amidst numerous victories.
Gretchen Carlson's storm against sexual harassment in corporate America has been a welcome antithesis to the flow of news stories revealing predatory behavior from men in power. In 2017, Carlson famously won a $20M lawsuit against Fox CEO, Roger Ailes, helping to usher in today's #metoo movement.
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
I decided from the beginning that I would keep my secret hidden from my family and the public. At times I felt as if I lived a double life like I was a secret agent. My family had no idea I was in the cannabis industry.
I have a confession: I've never really enjoyed working for other people. Why? Well, for starters, I'm selfish. If there's a final bite of shared dessert on the plate, I'll eat it. If I go even one day without hitting the gym, I'm resentful. Once the coffee is made, I pour myself a cup of coffee before I offer it to my husband. I hoard time the way others hoard possessions. I'm selfish with my thoughts. I like to be alone. Sometimes, I stick my daughter in front of a cartoon just so I can hear myself think.